33 Keys to Business Success from Top Industry Experts

Written By Francie Hinrichsen

Neil Patel. Amy Porterfield. Rachel Hollis. Brendon Burchard. Roger Love. Jasmine Star. Chalene Johnson. Roland Frasier. James Wedmore.

These are some of the notable online business VIPs I spent an entire weekend learning from at The Impact Summit hosted by Kajabi in Irvine, California this year. 

Not to mention, the 1200 people I attended the conference with each had developed their own tips or tricks, and nothing could replace the time I spent sitting across the table exchanging ideas over a cocktail. The experience was unreal.

Countless tips and tricks I took from that weekend have refined the way I'll forever do business online, and now I want to share my takeaways with you so you can use them to help shape the success of your business too.

**Note this post originally appeared on the blog for my marketing company, Simply Integrated.

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Jasmine Star's Key Takeaways

Jasmine Star was a RockstarFirecrackerQueenGangster. Yes. All of it. If you ever have the opportunity to hear her speak, take it!

Conference Topic

The Ultimate Instagram Launch Strategy: How to Convert Followers into Customers

Jasmine Star’s Key Tips for Your Small Business 

  1. Don’t look for the easy way out. There isn’t one. Lean in and do the hard work. That is the “magic pill.”

  2. Stop comparing yourself, your following, and your business to others. Put your head down and push forward.

  3. The Four-Step Plan for launching a new concept in your business (Facebook community, product, service, course, book, website)

    1. Warm Up Sequence

    2. Nurture Sequence

    3. Promotional Sequence

    4. Deadline Sequence

Jasmine Star's Official Impact Summit Bio

Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams of being a photographer.

In less than three years, she built an internationally recognized and award-winning business, later founding Social Curator, a social media marketing membership for business owners.

Harnessing her inner chutzpah and hustle, Jasmine empowers entrepreneurs to build a brand, market it on social media, and create a life they love.

Some days you’ll find her featured in Forbes, Entrepreneur, and INC magazine, most days you’ll find her in sweatpants scrolling Instagram, but her favorite days are spent with her dog and her high-school sweetheart, eating tacos.

Rachel Hollis' Key Takeaways 

Rachel Hollis tossed the rulebook off the stage. Just tossed it.

Not literally, but she did hijack the topic she was supposed to speak on and let the audience know she’d be speaking on something different, because she wanted to and could.

Exactly what you would expect, a total bad***. I have 5 pages of notes on what Rachel said, so I’m just going to reach in and pull out some of what I learned from her.

Conference Topic

A little bit of everything

Rachel Hollis’ Key Tips for Your Small Business 

  1. She too said that comparison is the death of joy and motivation. Stop subjecting yourself to real or perceived judgement from others. She said this, “If you aren’t working hard and getting dirty in the trenches with me, then you don’t get an expensive opinion in my life.” PREACH GIRL!!

  2. If you have a product and you KNOW it’s good and you KNOW it’s valuable, and people aren’t buying it, it’s because people don’t understand what it is. The most powerful question you can ask yourself is “Why do the people who know about my company not buy that product?”

  3. Consistency compounds

  4. Run fervently at ONE thing in your business and get a process going so you can do it really well. Only then do you run at the next thing. Spreading yourself too thin is the death of productivity and output. 

Rachel Hollis' Official Impact Summit Bio

Rachel Hollis is a #1 New York Times and #1 USA Today bestselling author, a top business podcaster, and one of the most sough-after motivational speakers in the world.

As a bestselling author and wildly successful lifestyle influencer, she has build a global social media fanbase in the millions.

She’s a proud working mama of four and a big fan of the small town in Texas Hill Country that the Hollis family calls home.

Roland Frasier's Key Takeaways 

Roland Frasier dropped so much knowledge about the psychology behind consumerism that I inadvertently earned a Ph.D.

Conference Topic

Bullet-Proof Copy: Instantly and Easily Create Uniquely Effective Marketing Campaigns Using These Proven ‘What-to-Say-When’ Magic Messaging Models

Roland's Key Tips for Your Small Business  

  1. Your message has to be informed by where the customer is in the buying journey. Five key micro moments to own in the buyer journey.

    1. Which is best / what is best?

    2. Is it right for me?

    3. Can I afford it?

    4. Where should I buy it?

    5. Can I get a deal?

  2. No one takes action without a triggering event. Something’s going to happen that’s going to push them toward that decision. Dig in to find those triggering events to better understand your target market.

  3. As you write your message, remember the need, tie it to an impacting force, refer to the wanted or hated outcome (prospect wants or is afraid of) select a plot type, select a persuasion technique, choose a modality. 

Roland Frasier's Official Impact Summit Bio 

Roland Frasier is co-founder and/or principal of three current Inc. Magazine fastest growing companies, and he has founded, scaled, or sold 24 different 7-9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing DigitalMarketer.com, RivalBrands.com, Plattr.com, while advising over 150 other companies on digital centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

Roger Love's Key Takeaways 

I didn’t even know our voices made such an incredible impact on our success. No idea. Hadn’t even considered it as part of marketing. But oh man, he dropped some knowledge about how to control things like inflection, fillers, and variation to usher potential customers through the emotional experience. He also wrapped up his talk by providing one if his courses to the entire audience fo’ FREE. 

Conference Topic

How to Speak So Others Perceive You As the Most Authentic and Irreplaceable Expert

Roger's Key Tips for Your Small Business  

  1. They have to feel something from you or they’re never going to buy what you’re selling

  2. People are so focused on finding the right words, and if you could just find the right words, people would believe you and buy your product. That’s just not true. The language of the amygdala is emotion – it only let’s emotion in. If there’s emotion, the brain is going to want to know words with emotional attachment. No matter how good your words are, they’re never going to get to the part of the brain that will feel something and move them emotionally to take action.

  3. Before you open your mouth, you need to decide what you want the outcome to be.

Roger Love's Official Impact Summit Bio 

Roger Love is recognized as one of the world’s leading authorities on voice. No other vocal coach in history has been more commercially successful in both the speaking and singing fields.

He has vocally produced more than 150 million unit sales worldwide and written four top-selling books.

His latest credit is coaching Bradley Cooper for the hit movie ‘A Star is Born.” Roger’s clients include celebrities such as Selena Gomez, Will Farrell, Reese Witherspoon, Jeff Bridges, Zoe Saldana, and Keira Knightley.

Amy Porterfield’s Key Takeaways 

Amy Porterfield delivered an insanely organized actionable list about how to turn mistakes into lessons and several “this isn’t logical, but completely effective and profitable” strategies.

Conference Topic

The 10 Battle-Tested Lessons I wish I Knew Before Launching My Very First Digital Course (and What I’d Do Differently If I were Starting Over) 

Amy Porterfield’s Key Tips for Your Small Business  

  1. Give yourself the space to create. That thing you keep talking about that you’re going to do – the only way you’ll do that thing is if you create the space

  2. 99% of your launch decisions should be made before your launch begins. This remove so much of the stress, everything is a whole lot easier, and allows you to be in the moment engaging with customers, which helps them feel good about the decision they’re making.

  3. Tell more stories about impact.

Amy Porterfield’s Official Kajabi Bio

Amy is an online marketing expert and educator and the host of the top-ranking podcast ‘Online Marketing Made Easy.’

Amy has worked with mega brands like Harley-Davidson and Peak Performance Coach, Tony Robbins, where she oversaw the content development team and collaborated on groundbreaking online marketing campaigns.

Casey Graham’s Key Takeaways 

Casey Graham touched on how expensive it is to lose customers and the art of keeping clients. He provided straight forward lessons on how to deliver the experience customers expect to lower turnover and love hard on customers.

  1. Going from 0 customers to 1 is the hardest part.

  2. If you feel like your business is insignificant, never despise a small beginning. In the beginning, that’s when you build the habits that are going to make you big. That’s where you build the muscle and the tenacity to make it big.

  3. 4 Steps to Keeping Customers

    1. Make the process painfully easy. If it’s not blatantly obvious what they’re supposed to do next, you’ll loose them.

    2. “Give them what they want, then teach them what they need.”

    3. Customers want ‘fast.’ Fast results and fast wins.

    4. Customers want it to be personal. They want to know that you’ve been where they are. They want to know that there’s something special about them.

Jonathan Cronstedt’s Key Takeaways 

Johnathan Cronstedt was the Emcee and also the President of Kajabi. He’s been around the block. His key take aways are here:

  1. The way to hedge against declining industries is to focus on transition. Help your customer understand how they’ll transition from where they are to where they want to be with your product or service.

  2. The perfect welcome process for on boarding and reassuring your customers they made a great decision to buy your product or service, setting the stage for a great experience.

    1. Congrats on making a great decision

    2. Here’s what to do next

    3. How to get help when you need it

    4. Here’s how to connect with us and others in the community

  3. When it comes to providing education to customers, there are three questions to ask: 1) Is it simple? 2) Can I do it? and 3) Will you help me?

Brock Johnson’s Key Takeaways 

Brock Johnson humored us all with how he almost joined the illuminati. He outlined the blueprint for tapping into emotions through story telling. And guess what, he’s 21 and totally killin’ it. Key takeaways:

  1. You’re 22X more likely to remember a story than a fact

  2. Feelings over Fillings – focus on the emotion of the story rather than the fine grain nitty gritty details. Sometimes they’re going to forget the details of the story, but we’re not going to forget the way it made us feel. Value feelings.

  3. Make your stories more personal, and in turn, it will make them more impactful. The more personal a story (versus broad and trying to engage everyone), the more impactful. Put your soul into the story.

Brendon Burchard’s Key Takeaways 

Brendon Burchard KILLED IT He was a fantastic mix of motivation and straight up business sense. His key takeaways were:

  1. Don’t create niche products, create niche marketing. That means create a product or service that is useful to a wide audience and then show individual segments how they can benefit

  2. Weekly content is critical to growing your business online. You can’t just show up when you have something you want your audience to buy.

  3. Focus on the big four

  • Value

  • Distinction

  • Excellence

  • Service

Chalene Johnson’s Key Takeaways 

Chalene Johnson dropped it like it’s hot over and over and over. The woman was rocking heels and her dance moves were on fire. Her key takeaways were:

  1. Counter the tendency to make things perfect. Instead of trying to make things bigger, try to make things smaller and messier. It forces you to get it done. You’re thinking too big. When you make it so big, you feel guilty asking for someone for that much money. So you give them everything you’ll ever need. You throw EVERYTHING in and then you have nothing left to give.

  2. Give your customers a place to go next

  3. Consider gaining an edge on the competition by doing the opposite of what they’re doing. 

Neil Patel’s Key Takeaways 

Neil Patel is the biggest nerd bad** I’ve ever known of. And I know for certainly he’d accept that as a compliment.

His message was mic-dropping. He spoke about developing your personal brand and how to do it profitably.

He broke down marketing spend by channel, conversation rate by channel, and return on marketing spend by channel for the biggest marketing channels available: Google Ads, Facebook Ads, SEO, Content Marketing, and Social Media.

Here are his two big Takeaways:

  1. He spoke massively to the power of blogging and why it’s the number one driver of revenue for his business. His recommendation for getting started with a blog:

    1. Blog at least once per week

    2. It’s all about the headline

    3. Don’t sell, educate instead

    4. Write in a conversational tone

    5. Use sub-headings and keep paragraphs short

    6. Spend 80% of your time promoting

  2. You have to take an omni-channel approach. Marketing is no longer a one channel approach. The more you’re out there everywhere, the more awareness you’re going to drive. Create really good content, repurpose it, and push it out across all of your channels.



I’ll end with this: Common themes that keep coming up in all of the talks from all of these brilliant people

  • You have to start somewhere and small beginnings are a blessing

  • STOP PERFECTING, Start taking action.

  • Measure, tweak, measure, tweak. Make the process, product, and service better over time.

  • Make it easy. Over simplify for your customer. Tell them EXACTLY what to expect, Guide them through the process.

  • You have to be authentically you. You cannot try to do it how someone else has done it.

P.S. Here are some of my top favorite female small business resources:

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Meet the Author, Francie Hinrichsen

Francie Hinrichsen the owner of Founding Females and a SEO and conversion rate optimization services business called Simply Integrated. She is a business sage empowering female entrepreneurs to breathe life into the business dreams God called them to.

After feeling like a misfit in the corporate world, Francie discovered a life she loved waking up to through business ownership.

Francie is the author of Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, a guided journal helping hundreds of women start businesses.

She’s a passionate entrepreneurship hype girl, female leader, public speaker, and community enthusiast.

Her MBA and 10 years in a corporate career and in business ownership positioned her to teach women modern strategies for starting and growing successful businesses.

As a community leader, Francie realized other women could thrive with the right guidance and support. She created the Founding Females™ Community entrepreneurship communities that coach women through improving their business mindset and operations.

She believes that anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship.  

Francie Hinrichsen
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