SEO GLOW UP
SEO TRAINING FOR FEMALE ENTREPRENEURS
SEO Glow Up Training
Empowering Female Founders to Grow and Glow with SEO
Go from feeling unsettled and frazzled about digital marketing, to
energized and confident with your new SEO strategy.
Transform your website from an informational billboard earning little-to-no sales into an engaging hub where visitors feel delighted to take action.
Why SEO is Crucial for Female Founders
The majority of woman-owned businesses have zero employees.
I.e. it’s only you, wearing all the hats.
As a female founder, marketing is the engine that drives revenue.
That means you need a sustainable marketing strategy keeping qualified leads coming through the pipeline. I can show you how to do this.
If you’re list most women in my circle, you’re completely over:
feeling overwhelmed,
being on the verge of closing up shop, and
playing games with the social media algorithm.
I’m with you, sister!
It’s time to turn your website into the best performing salesgirl a boss babe could ever dream of.
Effective Marketing = Small Business Revenue
Here are the must-know details on getting your website optimized:
Over 200 factors determine search engine results rankings.
However, SEO pros know that a laser focus on a handful of SEO best practices can give you a significant advantage in:
Search visibility and
Connection with ideal clients
Which leads to growing your audience and earning more sales.
The linchpin of effective digital marketing is having visibility where your ideal client already spends time.
And yes, the stats are clear. Your ideal client is spending time on Google multiple times each day.
SEO drives quality traffic. Plus, it’s a marketing strategy more likely to convert because search engines such as Google are the most likely starting point when customers go to make a buying decision.
I.e. Your customers use social media to be entertained, but they use search engines when they’re ready to spend money.
→ That’s why your website must be optimized in order to grow your customers beyond your network of friends and family.
→ Google has amassed over 80% of search engine market share - well above Bing and Yahoo - How? Websites that provide an excellent search experience for their visitors get rewarded. (That’s future you, welcoming in your ideal clients).
→ SEO and CRO are besties.
SEO stands for Search Engine Optimization and it’s the practice of creating website content to achieve a high level of visibility in search results.
CRO stands for Conversion Rate Optimization and it’s the practice of creating a high quality user experience that guides visitors through The Buying Cycle into a sale.
The SEO Glow Up Training will intertwine both strategies to help you grow your audience, traffic, and sales.
I’ll teach you how to create a glowing website that leads visitors into a sale…on repeat.
What You’ll Get
The SEO Glow Up Training equips you with everything you need to make SEO a strong part of your digital marketing strategy, including:
✓ Prep videos leading up the training so you can hit the ground running.
✓ Full access to the 2-hour SEO training.
✓ Training slides to review content any time you’d like.
✓ Two weeks of 24/7 follow up support from Francie. Here, your questions are answered as you take action enhancing your online presence with SEO and conversion strategy.
Training Bonuses
✓ Audit: Receive a customized screen-recorded audit of your website by an SEO professional so you can see how to apply SEO content and conversion strategy to your unique site.
✓ Templates to amplify your marketing strategy: Brand Standards, Ideal Client Avatar Matrix, Marketing Plan.
✓ Bonus Video: What NOT to do with AI and how to use it to support your SEO strategy
Training Bundle Cost: $498
Take the training now:
PS Don’t want to DIY but still want SEO? My Done-for-You packages start at $5400 and you can click for more information about how to work together.
How do we know SEO works?
In seven years as an SEO Expert in my marketing company, Simply Integrated, I’ve seen the pattern over and over:
We tailor the research to the client’s customers.
We laser focus on a handful of SEO changes that really matter (I’ll teach you these in the training).
The client sees an uptick in search engine traffic and conversion, usually within 30-90 days.
Clients become less reliant on social media and ditch ineffective marketing tactics, putting more time into revenue generating marketing activities that DO work knowing their website does the work for them.
Read about how I’ve helped transform these small businesses:
Now I’m on a mission to empower female founders with SEO strategy.
SEO Training Curriculum
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✓ Prep Videos - You’ll receive instruction in advance (for example, how to submit your sitemap) so you’re ready to go on training day
✓ Presenter Introduction - You’ll receive my introduction and credentials in advance so we can skip straight to the tactical, practical how-to during our training
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You’ll learn how SEO fits into the big picture of marketing, including…
✓ What are SEO and CRO?
✓ The important relationship between SEO and CRO (and Why SEO isn’t enough to gain new customers)
✓ The MOST important search engine to focus on
✓ How often the algorithm changes and what to do about it
✓ What kind of content you need to create for your site to rank
✓ How to create a repeatable system for SEO
✓ How to train your audience to come back to your site (since 90% of visitors aren’t yet ready to buy)
✓ How to use social media to support your SEO strategy
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SEO stands for Search Engine Optimization
You’ll learn…
✓ What are keywords in SEO and how do you find the right ones?
✓ Where should keywords go on your website so search engines find them?
✓ Everything you need to know about creating copy, including how often to post, what to write about, and how to structure fresh copy
✓ Backlinks - What are they? How do you get them? And why are they so important to SEO?
✓ What you’re probably doing wrong with hyperlinked text and how to use it as your SEO secret weapon
✓ How to leverage video to enhance your SEO ranking
✓ Site speed - how to check yours and what to do if it’s too slow
✓ Six ideas for how to enhance written copy
✓ SEO - What NOT to do
✓ Practical SEO takeaways
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CRO Stands for Conversion Rate Optimization
You’ll learn…
✓ How to smoothly lead visitors into a sale on your website
✓ How to determine a proper flow of traffic through your website
✓ What to write in your product and service descriptions so visitors buy
✓ How to use video to support your sales strategy
✓ How to structure your content to keep visitors on your site longer
✓ Where to place call to action buttons to increase conversion
✓ Social proof - where to use it to enhance sales
✓ Common conversion distractions keeping visitors from buying from you
✓ How to use a free shipping threshold and NOT lose money
✓ CRO Strategy - What NOT to do
✓ Practical CRO Takeaways
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✓ Learn about several other SEO methods for earning customers organically
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Tie it up with a neat SEO Checklist so you have a clear plan for executing your SEO.
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Dumping tons of AI generated content onto your website can be a huge mistake! Find out why it’s important not to do this and how to use AI properly so you don’t hurt your SEO rankings.
As a bonus to this course, you’ll receive a video talking through best practices for content creation and AI.
If you find yourself wondering why your marketing strategy isn’t working, consider each platform’s staying power.
Clearly, the VIP of digital marketing is SEO because it earns the best return on investment for your time.
Average Half-Life of Digital Content
“Working with Francie was, hands-down, the best decision I made when launching my small business! She taught me so much about SEO and she integrated important keywords and headers into all my digital content.”
Sarah Myers, Way to Grow Pediatric Therapy
How the Training Works
Step 1: Prepare for the Training
To prepare for the training, you’ll receive step-by-step instructions on how you can hit the ground running, like linking Google Analytics, submitting your sitemap, and creating a keywords list.
Step 2: Watch Training
During the SEO Glow Up Training, we’ll spend two hours covering the practical curriculum. You’ll leave with a clear blueprint about how to implement your own SEO strategy.
Step 3: Dive into Your SEO Strategy and Receive Two Weeks of Support
After the Training, you’ll receive access to the private space dedicated to follow up support and each of the marketing templates.
Step 4: Receive Your Screen Recorded Website Audit
As you work through changes on your website, you’ll also receive an audit walking through the front end of your site so you can see how the SEO Glow Up Training applies directly to your own website.
What You’ll Get
The SEO Glow Up Training equips you with everything you need to make SEO a strong part of your digital marketing strategy, including:
✓ Prep videos leading up the training so you can hit the ground running.
✓ Full access to the 2-hour SEO training.
✓ Training slides to review content any time you’d like.
✓ Two weeks of 24/7 follow up support in a private space alongside Francie and your new SEO girl squad. Here, your questions are answered as you take action enhancing your online presence with SEO strategy.
Training Bonuses
✓ Audit: Receive a customized screen-recorded audit by an SEO professional of your website so you can see how to apply SEO content to your unique site.
✓ Templates to amplify your marketing strategy: Brand Standards, Ideal Client Avatar Matrix, Marketing Plan.
✓ Bonus Video: What NOT to do with AI and how to use it to support your SEO strategy.
Training Bundle Cost: $498
How to Save Your Seat:
PS Don’t want to DIY but still want SEO? My Done-for-You packages start at $5400 and you can click for more information about how to work together.
Use Your Time and Marketing Efforts Wisely
When you’re finished with the SEO Glow Up Training, you’ll have:
✓ A solid strategy for changes to make on your website that will grow and convert qualified traffic on your website.
✓ Peace of mind knowing your website is working 24/7 for you like your dream salesgirl.
✓ Connection with a community of founders who are also upleveling through SEO.
✓ A refreshed, confident perspective about growing your company through SEO strategy because ideal clients reach out to you.
“Francie’s knowledge is GOLD! So happy with how she optimized my site, kmjewelrydesign.com! Best investment I have made for my business, hands down and I'm excited to learn more!”
Kayla Miller, KM Jewelry Design
Because it’s time to outgrow the idea that success belongs to everyone except you.
Because you’re a solopreneur and being “time broke” doesn’t align with your dream vision.
Because you’ll Glow Up alongside female founders making an investment in themselves, and every female founder needs a motivated squad to uplevel with.
Because it’s time to give yourself a raise.
Because SEO is a compounding investment with staying power.
Because prospective customers are already searching for you and ready to spend money, and SEO connects you with them.
Because social media vanity metrics waste your precious time as a female founder.
Because SEO is 24/7. That means it doesn’t stop when you unplug.
SEO is measurable. You’ll be equipped with the tools to know what’s working and adjust your strategy as your business grows.
SEO increases the value of your business. Just like your customer list turns your business into an asset, having an SEO strategy does the same thing. If you’re thinking of selling your business someday, SEO is a must.
Because you’ll learn how SEO enhances every other marketing channel you’ve got.
11 Reasons to Secure Your Seat in the SEO Glow Up Training
You might believe one of these SEO myths…
“SEO is only for the tech-savvy of the bunch.”
But actually… SEO is for anyone. If you can navigate your website, you can also improve your online presence with SEO.
Like any specialty, there are some advanced aspects of SEO that are better suited for a developer, but the SEO Glow Up Training was designed for any female founder who does her own website management. You don’t need to know the advanced aspects in order to see incredible results.
You really can handle learning SEO best practices if you built and/or manage your own website.
“I have no use for SEO because I’m trying to reach a local audience.”
But actually… SEO is especially important if your audience is local.
You’ll learn local SEO strategies that will help your website be found for local potential customers who take to the search engines to find out about your offering.
“SEO is too expensive.”
But actually… SEO is organic by nature, meaning “unpaid.”
Sure, if you hire an expert to do the SEO for you, it would involve a much larger investment of $5400 or more. In fact, my “Done for You” packages start at $5400. Learning SEO for yourself is the key to making SEO affordable. The SEO Glow Up Training will teach you how to get results in a fraction of the cost to hire an expert to do it for you.
In addition, the large majority of tools you’ll learn about in the SEO Glow Up Training are completely free. Why? Because Google has made them accessible on purpose: so website owners provide an excellent experience to visitors!
“SEO won’t work for me.”
But actually… I’ve seen the same pattern over and over for all kinds of businesses over the last seven years.
Inside the training, you’ll learn how to tailor your strategy to the customers who are already looking for you. Then you’ll learn how to laser focus on the handful of SEO changes that really make a difference.
When you create consistent, visitor-friendly content, SEO works. I’ll teach you how. (And just in case you need extra assurance, there’s a money back promise on the SEO Glow Up Training! More details below.)
SEO Training FAQs
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The SEO Glow Up Training is the perfect fit for you if you’ve been in business for six months or more. Your ideas have been turning for quite some time. You’ve proven your business concept and you’re ready to build a strong marketing strategy for your business.
You’re an action-taker, meaning you have the self-discipline to put in the work to make change happen. You manage your own website and know how to navigate the back end, even if you don’t feel super “tech-y.”
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The criteria to join is simple:
✓ You have an existing website
✓ You manage your own website
✓ You have a Google account or the ability to set one up.
CLICK TO TAKE THE TRAINING
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No, this training isn’t a good fit if you don’t manage your own site. It’s important you come to the training already having basic knowledge of navigating the backend of your site. If this isn’t something you feel comfortable with yet, you have two options:
1) Enroll your website manager into the SEO Glow Up Training so he/she can optimize your website.
2) Hire Francie to enhance your website with SEO to begin earning qualified traffic and more sales.
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Yes! Please see the guarantee below for more details.
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According to a recent report by the National Women’s Business Council, roughly 85% of woman owned businesses have zero employees.
That means the owner’s time is spent wearing all the hats.
SEO is especially important for female founders to drive qualified leads, freeing female founders up to handle other revenue-generating tasks.
CLICK TO JOIN THE TRAINING
“Francie provided me with comprehensive SEO services-- her recommendations were actionable and gave me insight that I didn't have before.”
Holly Mosack, Moxie Leakproof Fitness Gear
What you’ll get
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Prep videos to set you up for success so you can walk into the SEO Glow Up Training feeling your best! [Value: $39]
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Two hour training overflowing with practical takeaways about how to improve traffic and increase conversions. [Value: $349]
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Training replay so you can listen to the training to inform your SEO and CRO strategy again and again [Value: $49]
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Two weeks of follow-up support from Francie while you’re surrounded with other female entrepreneurs taking action. [Value: $550]
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Screen-recorded audit of your website so you can understand a professional’s viewpoint of what changes to make on your on website. [Value: $99]
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Marketing templates to help round out your marketing strategy and create a complete sales funnel. [Value: $59]
SEO Glow Up Training + 2-Week Support Bundle
Value: $1145 Cost: $498
Here’s the money back promise: I’m so confident in these strategies that if you take the SEO Glow Up Training, apply exactly what you learned, spend time engaging with your girlsquad with the two week follow up, and give the professionally recommended 120-days to see results, and you don’t see a 100% uptick in qualified, organic traffic, I’ll happily refund your money.
Money Back Promise
Ready to have your own effective digital marketing strategy?
Join the SEO Glow Up Training and I’ll be with you every step of the way!