Let’s work together. We can help grow your business into something incredible the same way we have for hundreds of others.
Marketing and Business Strategy for Female Entrepreneurs
Where Strategy Meets Execution: Your Online Visibility, Managed
We’re a team of business-owning women with battle-tested business experience and a track record of building profitable companies across consulting, community, and real estate.
We’ve faced imposter syndrome head-on, balanced spreadsheets and soccer schedules, and learned how to honor both purpose and profit without burning out.
Here’s what we know for sure:
Effective marketing strategy is what drives revenue. Full stop. Let’s chat about how to get your online presence driving visibility, leads, and traction for your business.
I’m Francie, leader of this dream team!
Hi friend, I haven’t used a résumé in years, but if I did, this is what it would look like…
10 years self-employed starting and growing three successful businesses
Author of Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business
Host of the Founding Females® Women’s Business Mastermind guiding over 75 women to take their best next step in entrepreneurship
Masters degree in business administration
Recipient of the 2022 Women in Business Leadership Award from the Small Business Development Center
Recognized in 2024 by the Illinois State Comptroller for my work promoting new opportunities in entrepreneurship across the state of Illinois
2024 Women’s Fund Award Nominee
Class of 2024 ‘40 Leaders Under Forty’ in Peoria, Illinois.
We’d love to help you take the best next step in building your business.
Services That Keep Your Business Running
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Strategic Websites That Grow With You
From brand-new builds to strategic refreshes and ongoing maintenance, we design sites that look stunning, load fast, and convert consistently.
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GEO, SEO and Conversion Guidance
We optimize your site to get found, trusted, and chosen through data-driven Generative Engine Optimization (GEO), Search Engine Optimization (SEO), and conversion strategy.
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Strategic Content Creation
Our team creates strategic content and manages your online presence to boost visibility, credibility, and conversions month after month.
Your All-in-One Website Partner
If you’re reading this, it’s because the Founding Females® marketing strategy works well, and we can do the same for you.
An Intentional Website = Revenue Generation.
We’ve helped small business owners create hundreds of thousands of dollars in revenue growth by implementing tailored marketing strategy across the websites we build and optimize for conversion.
A strong, converting website is essential for running a business because it acts as your 24/7 salesperson: it attracts the right audience, communicates your expertise and credibility, and guides visitors to take action, whether that’s booking a service, making a purchase, or joining your email list.
Without a professional, optimized website, businesses risk losing potential clients, appearing untrustworthy, and wasting marketing efforts on people who never convert. In short, a high-converting website turns traffic into revenue and allows you to focus on running your business instead of chasing leads.
We focus on custom builds, expert refreshes, and ongoing website updates to keep your digital presence strong, seamless, and scalable.
Website Services include:
Brand New Website Builds
Website Refreshes
Month-to-Month Website Maintenance
Laura Dugger, The Savvy Sauce Podcast Owner and Founder
“Francie is the BEST!!! She walked me through the entire process, overdelivering the entire time. She pays close attention to details, sends personalized step-by-step videos, and keeps everything organized throughout the process. She is a cheerleader and she is so good at leading, marketing, and teaching. I appreciated her patient and gentle approach mixed with her expertise and commitment to excellence. She has been an absolute joy to work with and I highly recommend them to anyone needing help with their business or non-profit website.”
GEO, SEO, and Conversion Guidance
We’re the experts at helping you get found, trusted, and chosen online through Google and AI search. In today’s digital-first world, being visible where potential customers are searching is critical, especially in search engines and AI-powered tools.
Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) ensure your business appears in the right places at the right time, helping new clients discover you when they need your products or services most. Without this visibility, even the best businesses risk being overlooked, no matter how exceptional their offerings are.
For small businesses, appearing prominently in search results can transform growth. Increased visibility drives more qualified traffic to your website, builds credibility, and establishes trust with your audience, which all lead to higher conversion. When your business is easy to find and provides clear, helpful information, potential clients are more likely to choose you over competitors, leading to more leads, sales, and repeat customers.
By combining GEO, SEO, and conversion-focused optimization, we turn online searchers into loyal clients, giving you measurable growth and freeing you to focus on running your business.
GEO, SEO, and Conversion Services include:
Website Audits
Done-for-You Website Optimization
Kayla Miller, Owner of KM Jewelry Design
“Francie’s knowledge is GOLD! So happy with how she optimized my site, kmjewelrydesign.com! Best investment I have made for my business, hands down and I'm excited to learn more!”
Holly Mosack, Owner of Moxie Fitness
“They provided me with a comprehensive website audit and SEO audit. Their recommendations were actionable and gave me insight that I didn’t have before. Francie is very easy to work with and supports you along the way!”
Strategic Content Creation That Drives Engagement
We create and manage content that gets your business noticed, builds trust, and turns visitors into clients. From blogs and emails to social updates and listings, every piece is designed to drive results. Focus on running your business while we keep your online presence growing month after month.
Our team handles the entire process from creating and publishing, to managing your content. Without the constant drag of getting something out, you can focus on running your business while your digital presence continually nurtures leads and drives conversions month after month.
Strategic Content Development includes:
Email Newsletters, Automation, and Campaigns
Optimized Blog Idea Generation, Development, and Publishing
Google Business Listing Management
Optimized Website Copy
Meg Smithson, Owner Bulletproof Edge Coaching and Training
“Francie has been a life-savor with my business for over 10 years. She treats my business like it’s her own (this is priceless), she consults with heart and integrity, and she is detail oriented & innovative with all things business strategy.”
What clients are saying…
Working with Francie was, hands-down, the best decision I made when launching my small business! Francie worked alongside me, helping to make my visions for my small business come alive. She helped me achieve clarity when it came to branding and the customer experience. She took all my ideas and created a beautiful website that clearly reflects what my business is all about. Francie was awesome at teaching me how to navigate the digital marketing world-- she provided me with various individualized resources + "how to" videos that I still refer to frequently. Francie puts her heart into her work and she's truly 'in your corner, cheering on your success.' I'm so grateful that our paths crossed and I sincerely cannot recommend her enough!
- Sarah M. | Way to Grow Pediatric Therapy
Warm, friendly, a powerhouse of knowledge and expertise, and always willing to lend a helping hand or listening ear. All our experiences with Simply Integrated have been awesome!
- Andrea M. | Healthy Family Foods
Francie has been an amazing resource for our business. Her knowledge of SEO, business tools, and online marketing is extensive, and her insight is invaluable. Francie is extremely prompt and professional in all she does, and she is an excellent cheerleader! We are grateful for the opportunity to partner with her!
- Mandy R. | Market Refined Media
Francie has been a life-savor with my business for 5+ years. She treats my business like it's her own (this is priceless), she consults with heart and integrity, and she is detail oriented & innovative with all things business strategy, organization, systems, and SEO.
- Meg S. | Life Coach
I worked closely with Francie for over a year and was blown away by her knowledge, creativity, leadership, and attention to detail. She goes above and beyond for each of her clients and provides superb work and insights. Highly recommended!
- Sherri S. | VA
MORE WAYS TO WORK WITH US
MORE WAYS TO WORK WITH US
Founding Females® Women’s Business Mastermind
At Founding Females®, we pour our expertise and support into helping women-owned businesses thrive. Whether it’s through strategic marketing, website optimization, or content creation, our team is dedicated to helping you build a business that attracts clients, converts sales, and grows with confidence. But we know that not every founder is ready for one-on-one services and that’s where our women’s business mastermind comes in.
The Founding Females® Mastermind is a community where female entrepreneurs share knowledge, strategies, and support 24/7. It’s a place to get practical, actionable guidance while surrounding yourself with like-minded women who understand the joys and challenges of running a business. From brainstorming marketing campaigns to navigating growth hurdles, the mastermind is full of soul-filling insights that help you move your business forward.
Joining our mastermind means you don’t have to figure it all out alone. You get access to expert advice, peer support, and a safe, inspiring space to ask questions, share wins, and grow your business without committing to a full one-on-one program. It’s the perfect way to gain clarity, confidence, and momentum while being part of a community that celebrates your success at every step.
What Mastermind members say…
The business guidance from Francie is always irreplaceable.
-Founding Females Mastermind Member
Thank you so much for all your encouragement as we’ve gotten started! Last week, we filed the paperwork for our LLC and we’re working on setting up a website. Without the support of this community, I never would have taken the steps to make my dream a reality!
-Megan W. | Woodson Creative
I feel like entrepreneurship can be such a roller coaster! Some days I feel like I’ve got this and other days I just see all the improvements that need to be made and other days I feel the pressure to make it work because I want it so bad! And then…there are days that I feel it all at the same time…I really appreciate this community and knowing that there are other women on a similar journey. Thank you for starting this group!
-Kayla M. | KM Jewelry Design
I joined Founding Females and it was the best decision for my personal and professional growth. Put yourself in a virtual “room” with other women who want to grow and learn together.
- Dr. Kristen Strom
I have been able to develop funnels that have, for the first time, begun to generate revenue on a consistent basis and contribute to my household’s income.
-Meg S. | Life Coaching
Founding Females® Bootcamp
This 6-week intensive program is designed to elevate your success, no matter where you are in your business journey.
Inside the Bootcamp are seasoned entrepreneurs who need to revisit the foundational elements of building a business *and* brand spankin’ new entrepreneurs setting out on their dream.
Each Business Bootcamp member receives a personal digital folder packed with clear and supportive resources to guide you along each phase.
Inside the Bootcamp, I lead each of the six calls with energy and enthusiasm to keep your momentum elevated every step of the way!
What Business Bootcamp members are saying…
These resources are packed with so much goodness. I love it!! Thank you.
- Andrea W. | The Wink House
I am so impressed by Francie’s organization and resources. She has everything we need to set us up for success! She meets us where we are at and pours her loving wisdom into us! These are priceless moments where we get to share where we are at and source group wisdom. Francie has this down to a science.
- Heidi E. | Author, Speaker, and Coach
I LOVE your coaching calls. I soak up your coaching and feel truly blessed knowing I’m in a “safe” zone to ask questions! You blow my mind with your ability to give AWESOME suggestions in a field that is not your expertise. It just goes to know how strong your business sense is no matter the industry!
- Lynn V. | Senior Care Placement Agency
Looking for something a little more DIY?
DREAM, BUILD, GROW: A FEMALE’S STEP-BY-STEP GUIDE FOR HOW TO START A BUSINESS BY FRANCIE HINRICHSEN
How-to-Start-a-Business Book for Females
This is your go-to guide to launch, plan, and grow your business so you can create a future you feel giddy to wake up to.
This book provides realistic, achievable, and step-by-step guidance to start your business.
As you dive in, you’ll see the pages overflow with thought-provoking questions, action steps, practical guidance, business bestie encouragement, checklists, real life examples, and "oops, don't make my mistake" insight so you can write the start-up story of your dream company.
What readers are saying…
This book has so much value from the business perspective and the perspective of self discovery. Its well written, connects with the reader, Francie encourages to the point I truly believe in what she teaches and that I can do this! Anyone thinking of opening a business or like in my case - entering a new industry and starting another business you owe it to yourself to have this book in your arsenal.
- Cy Borg
In starting a business there are so many elements that you don’t know you need to know. This book is A great guide that takes the guess work out of what to do next. It not only has helped my productivity in an organized and measurable way, but is written in a way that is relatable and fun!
- Elizabeth H.
Watch out world, the women reading this book will be unstoppable!! I've followed some of Francie's writing and work in the past and she amazes me with her ability to share information in such a relevant and relatable way. Regardless of where you are at in your entrepreneurial journey, there is truly a nugget of knowledge in this book for EVERYONE! It is well laid out, thought provoking and inspirational, I highly recommend this guide to anyone thinking about starting a business or dreaming of growing a side hustle into a full-time income. With this guide in your tool kit - you've got this!!!
- Stephanie M.
This book is a must-read guidebook for any female entrepreneur! Author Francie Hinrichsen knocked it out of the park with this publication- it’s filled with tactical information for entrepreneurs at all junctures of business creation and growth. Francie has lived the entrepreneurial life herself and now teaches her readers how to move the needle in their own businesses. Cannot recommend this book enough- a serious game-changer!
- Sarah M.
I’m an entrepreneur that has read hundreds of books for business and I truly feel this one is in my top 5 business books! She shares a step by step plan that really helps you start thinking differently. A+ job!
- Tressa V.
