Founding Females®

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The Founding Females® Heartbeat August 2024

Francie Hinrichsen

August was an important month for Founding Females®. Here are 4 exciting things you need to know about Founding Females® this month:

#1 SEO Glow Up is coming back!

Another round of the ✨ SEO Glow Up ✨ Training is coming! Last Spring, Founding Females® trained 12 women to understand the power of SEO, including how to create an effective content process that drives qualified leads to become paying customers.

The good news: We’re hosting the training again this Fall!

The SEO Glow UP Training equips you with everything you need to make SEO a strong part of your digital marketing strategy, including:

✓ Prep videos leading up the training so you can hit the ground running.

✓ Full access to the 2-hour live SEO training with over 90 slides packed with actionable information.

✓ Access to the training replay - it’s yours, forever.

✓ Training slides to review content any time you’d like.

✓ Two weeks of 24/7 follow up support in a private community alongside Francie and your new SEO girl squad. Here, your questions are answered as you take action enhancing your online presence with SEO strategy.

Keep your eyes out for more details to come. Want to be notified when the training date becomes available? Click the button below!

Inbox Love

Share your best email for occasional tips and tricks about our female entrepreneurship resources.

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#2 September Female Entrepreneur Meet Ups

Founding Females® Meet Ups are happening across the state of Illinois! Find one near you at the locations below.

Locations for September Meet Ups:

  • Champaign/Urbana, IL - 1st Tuesday at 11a at Company 421 in Mahomet hosted by Heidi Esther, Joyologist and Hillary Isaksen of Company 421

  • Peoria Area, IL - 2nd Tuesday at 10a at Le Fleur in Washington, IL, hosted by Francie Hinrichsen of Founding Females® and Hannah Knight of Always Flourishing Photography

  • *New* Danville, IL - 3rd Thursday of the month at 12p CT at First Place Coworking Space hosted by Jessica Nemecz of Two Roads Wellness Clinic and Ashton Greer of Westwood Equity Group and Partner, Fred & Ma, LLC.

  • Decatur, IL - Last Thursday at 10a at Cass Concepts in Decatur, hosted by Lindsey Kirk of Lindsay the Ladysmith

#3 New Blog Feature - Meet Kayla Miller of KM Jewelry Design!

Connection is a core value at Founding Females®. Community, connection, and belonging are our guiding light, which is why shining the spotlight on female founders running amazing businesses is so important to us.

This month, we featured Kayla Miller, fine jewelry designer and founder of KM Jewelry Design, on the blog!

At KM Jewelry Design, Kayla specializes in creating exquisite and unique pieces of jewelry tailored to each client’s individual style and preferences. She’s dedicated to crafting high-quality, one-of-a-kind jewelry that tells YOUR story. Jewelry about YOU. For YOU.

Tab the button to read more…

#4 Fundamentals of Effective Marketing Presentation

Marketing effectively can be one of the trickiest parts of running a business. I love this topic because of the positive impact smart marketing can make for a small business. It’s true, “Marketing is the engine that drives revenue in a business” and knowing how to do it right is a crucial skill for small business owners.

That’s why I developed a 1-hour presentation demystifying how marketing works and how companies can apply the fundamentals effectively to create a marketing system unique to their business model, clientele, and unique skillset.

This presentation answers the questions:

  • Which marketing documents are non-negotiables and what’s inside of each?

  • What profit strategies can companies use to increase revenue or decrease costs and how do they align with a company’s marketing strategy?

  • Exactly how do you develop ideal client avatars and how do you use them as a foundational piece of effective marketing?

  • What are some detailed examples of how ideal client avatars fit into a company’s profit strategy and marketing plan?

  • How does the buying cycle (the psychological process customers go through as they make a buying decision) align with knowing when and where to present a marketing message that doesn’t sound like, “Buy my stuff!!”?

  • What are repeat touch points and how do we deliver them so leads become paying customers?

  • What is a typical marketing budget and how do we turn it into an investment with ROI rather than a cost that drags down our bottom line?

  • How can we use data to tell us exactly what decisions to make?

  • What is an optimal marketing mix for my business?

  • What marketing wisdom can help us become better decision makers?

If developing the marketing skill set within your group or organization could be helpful, tap the button below to start the conversation about bringing this presentation to your group!


Let’s chat about your business!

Have a personal business struggle or win you want someone to get excited about with? I’d love to talk through it with you! Comment below or click to email me.

Cheering for you!

Francie, Founder

Recent Blog Post About Female Entrepreneurship

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Past Founding Females® Heartbeat Newsletters

Founding Females® Heartbeat March 2024

Founding Females® Heartbeat April 2024

Founding Females® Heartbeat May 2024

Founding Females® Heartbeat June 2024

P.S. Here are some of my top favorite female small business resources:

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Hi, I’m Francie!

Nice to meet you. I’m the founder of Founding Females®. Some call me a business sage because I love to empower female entrepreneurs to breathe life into the business dreams God called them to. 

After feeling like a misfit in the corporate world, I discovered a life I loved waking up to through business ownership. 

I’m the author of Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, a guided journal helping hundreds of women start and grow their businesses.

I’m also a passionate entrepreneurship hype girl, female leader, public speaker, and community enthusiast. 

My MBA and 10 years in a corporate career and in business ownership positioned me as an entrepreneurship educator with forward-thinking strategies for starting and growing successful businesses.

As a community leader, I realized other women could thrive with the right guidance and support. I created the Founding Females® Mastermind Community that provides a safe space for women to build better businesses.

I believe that anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Looking to grow your own business? Click for info about how to work with me.


About Founding Females®

The mission of Founding Females® is to help women build thriving businesses. We create safe spaces for women to share business challenges and receive peer support. 

In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females® Meet Ups.

Founding Females® was founded by small business educator, Francie Hinrichsen. She believes anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Click to learn more about working with Francie.