SUCCESS STORIES

Brave Twin

Galva, Illinois

Their Story

Brave Twin was built around a mission that reaches far beyond a product or a website: helping widows navigate the unimaginable loss of a spouse and find connection, support, and hope as they move forward. Through Braving Widowhood and The Most Amazing Harvest, the brand brings together meaningful content, resources, and products designed to support women through grief and the journey of rebuilding life after loss.

As the brand evolved, its digital presence needed to evolve with it. With content and resources spread across multiple platforms, maintaining everything had become more complicated and costly than necessary. Recent developments, including the organization's nonprofit status and a simplified subscription box offering, also created an opportunity to bring the brand's story, offerings, and mission into clearer focus.

Brave Twin needed a more sustainable, connected online home that could honor the work already accomplished while making it easier for visitors to discover resources, explore products, engage with the mission, and take the next step.

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Our Strategy

We partnered with Brave Twin to consolidate its digital presence into a streamlined website, bringing its content, commerce, and email marketing together under one platform. Our goal was to simplify the technology behind the brand while creating a more intentional experience for the people it serves.

Our approach focused on three key priorities:

  • Platform Consolidation & Brand Integration: We brought the Braving Widowhood website and The Most Amazing Harvest domain together under a unified Squarespace presence. We carried the existing brand and content forward while integrating new developments and creating a more cohesive experience across the organization's offerings.

  • Strategic User Experience & Conversion: We restructured the website around the visitor journey, creating clear pathways to explore the brand's story, access videos and resources, shop products, learn about events, and make donations. We also developed product pages and e-commerce functionality designed to make purchasing more straightforward.

  • Connected Marketing & Sustainable Growth: We transitioned email marketing from between recommended platforms, established branded email templates and opt-in opportunities, and connected Google Analytics and Google Search Console. This created a more integrated foundation for communicating with the audience, growing the email list, and understanding how visitors discover and engage with the website.

By consolidating the technology and refining the experience, we helped Brave Twin move toward a simpler, more manageable digital ecosystem that supports both its mission and its long-term sustainability.

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Their Results

Brave Twin now has a more unified digital home that brings its brand, content, products, and mission together in one accessible place. By consolidating its online presence into Squarespace, the organization has a simpler platform to manage and a more cohesive experience for visitors navigating its resources and offerings.

The redesigned website creates clearer pathways for visitors to learn about Braving Widowhood, explore available products and resources, discover upcoming events, and support the organization's mission through donations. Integrated e-commerce functionality gives the brand a dedicated place to sell products, while centralized email marketing provides a foundation for nurturing relationships and continuing conversations beyond the website.

With analytics and search monitoring in place, Brave Twin also has the groundwork needed to better understand its online visibility and audience engagement over time. The result is a more connected, sustainable digital foundation that honors the brand's existing work while creating room for its mission to reach more people.

Most importantly, the new platform helps bring the heart of Brave Twin's work into sharper focus: making meaningful support, resources, and connection easier to find for women navigating life after loss.

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Meet the Magic Makers

  • Francie Hinrichsen, founder of Founding Females, with wavy hair wearing a sparkly top, holding a laptop in one hand and a smartphone in the other, smiling in front of a curtain backdrop.

    Francie Hinrichsen

    FOUNDER & CHIEF WEBSITE STRATEGIST

    Meet Francie!
  • Brand photographer, Hannah Knight of Always Flourishing Photography, who is well known for her high quality brand shoots, chic photography rental studio, and community over competition vibe.

    Hannah Knight

    BRAND PHOTOGRAPHER & VISUAL STORYTELLER

    Meet Hannah!
  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Dr. Kristen Strom

    MINDSET & SPEAKING COACH

    Meet Kristen!

  • Systems expert, Bre Henderson, celebrating with gold confetti, holding a champagne glass, smiling, against a plain white wall.

    Bre Henderson

    BUSINESS SYSTEMS QUEEN

    Meet Bre!
  • Young woman with brown hair smiling, holding a camera in her right hand, with a tablet in her left hand, and a smartphone on a tripod stand next to her against a plain white background.

    Abbe Ogle

    SCROLL-STOPPING SOCIAL CONTENT STRATEGIST

    Meet Abbe!

Business Services That Keep You Running

  • Woman in black blazer and leather pants typing on a laptop in a modern kitchen.

    Conversion-Focused Website Design & Management

    From new site builds to strategic refreshes and ongoing maintenance, we design sites that look stunning, function well, and convert consistently with optimization strategy.

    New websites starting at $4500

    Management starting at $399/month

  • Two women in a mastermind sitting on a beige carpeted floor, one holding a disposable coffee cup and the other using a laptop.

    Brand Photography and Visual Storytelling

    Brand photography and visual storytelling create scroll-stopping, story-driven imagery that helps your brand stand out, build credibility, and be remembered.

    Starting at $950

  • Four women sitting in a cozy room with brick walls, engaged in conversation. Two women are seated on a black sofa, smiling at each other, one holding a laptop. A woman with tattoos sits in a beige armchair, gesturing with her hands. A round wooden coffee table with a large flower arrangement, notebooks, and phones is in the center.

    Business Systems Design

    Business systems design and development create streamlined, behind-the-scenes workflows that support sustainable growth and help businesses run efficiently and consistently.

    VA Services starting at $300

    Systems Consultation and Implementation starting at $1200

  • Two women dressed in light-colored suits taking a selfie in front of a white background.

    Strategic Social Media Content Creation

    Strategic social media content creation turns consistent, value-driven content into meaningful engagement, qualified leads, and repeat visibility.

    Starting at $2000/month

  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Mindset Coaching and Speaking

    Mindset coaching and speaking empower individuals and teams to shift their thinking, strengthen self-belief, and show up more confidently in life and business.

    Group Coaching starting at $200/month

    1:1 Coaching starting at $750/month

  • Woman-owned business providing SEO, GEO, and conversion services

    Paid Ads Through Google and Meta

    Ready to scale traffic? We have a trusted partner who can help with paid acquisition. Paid advertising uses data-driven strategy and targeted campaigns to put your business in front of the right audience and drive measurable, scalable growth.

    Starting at $3500/month, including ad spend

Let's Work Together
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