Strategic Marketing & Business Support for Women-Owned Businesses Ready to Grow
Founding Females® and our trusted partners deliver websites, brand visibility, systems, content, and strategy that work together to turn clarity into consistent revenue.
How Clients Use Our Team
Every business is in a different season, which is why our clients often combine 2–3 services to create momentum where it matters most. Here are a few examples of how business owners partner with Founding Females® and our strategic team to grow.
The Service-Based Founder Ready to Attract Higher-Quality Clients
Services Used
Website Strategy & Development + Brand Photography & Visual Storytelling + Strategic Social Media Content Creation
The Story
This client starts with a custom website designed to clearly communicate her value, guide visitors to take action, and support long-term growth. Brand photography ensures her site and content feel professional, confident, and aligned with her expertise. Strategic social media content then drives consistent traffic back to the website, building trust and attracting better-fit clients — without relying on constant cold outreach.
The Outcome
A polished digital presence that positions her as an authority and turns visibility into booked calls.
The Growing Business That Needs Systems and Scale
Services Used
Website Refresh + Backend Business Systems + Paid Ads
The Story
This client already has a website, but it needs optimization to convert traffic more effectively. While the site is refreshed, backend systems are built to streamline onboarding, automate follow-ups, and reduce manual work. Paid ads are then layered in to drive targeted traffic to high-converting pages, without overwhelming the business behind the scenes.
The Outcome
More leads, less chaos, and a business that can scale sustainably without burning out.
The Established Brand Preparing for Its Next Level
Services Used
Brand Photography & Visual Storytelling + Strategic Social Media Content Creation + Paid Ads + Mindset Coaching
The Story
This client is visible but ready to elevate. Updated brand photography brings cohesion and confidence to her online presence, while strategic content and paid ads expand reach and attract new audiences. Mindset coaching supports the founder as she steps into a bigger leadership role, navigates growth decisions, and shows up with clarity and conviction.
The Outcome
Aligned growth seen in increased visibility, stronger leadership, and a brand that feels as powerful as the business behind it.
Meet the Magic Makers
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Francie Hinrichsen
FOUNDER & CHIEF WEBSITE STRATEGIST
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Hannah Knight
BRAND PHOTOGRAPHER & VISUAL STORYTELLER
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Dr. Kristen Strom
MINDSET & SPEAKING COACH
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Bre Henderson
BUSINESS SYSTEMS QUEEN
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Abbe Ogle
SCROLL-STOPPING SOCIAL CONTENT STRATEGIST
Meet the Magic…
8× increase in qualified leads heading into a major launch
200+ businesses supported through strategic marketing and business planning
17+ million annual organic search impressions generated through SEO-driven content and websites
25% reduction in administrative workload through tailored backend systems and processes
Social media identified as the #1 driver of paying clients through strategic content creation
…just to name a few.
Let’s work together.
Interested in working together? We’re so excited to hear from you. Fill out some info and we will be in touch shortly!
Services That Keep Your Business Running
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Conversion-Focused Website Design & Management
From new site builds to strategic refreshes and ongoing maintenance, we design sites that look stunning, function well, and convert consistently with optimization strategy.
New websites starting at $4500
Management starting at $1000/month
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Paid Ads Through Google and Meta
Paid advertising uses data-driven strategy and targeted campaigns to put your business in front of the right audience and drive measurable, scalable growth.
Starting at $3500
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Brand Photography and Visual Storytelling
Brand photography and visual storytelling create scroll-stopping, story-driven imagery that helps your brand stand out, build credibility, and be remembered.
Starting at $950
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Mindset Coaching and Speaking
Mindset coaching and speaking empower individuals and teams to shift their thinking, strengthen self-belief, and show up more confidently in life and business.
Group Coaching starting at $200/month
1:1 Coaching starting at $400/month
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Business Systems Design
Business systems design and development create streamlined, behind-the-scenes workflows that support sustainable growth and help businesses run efficiently and consistently.
VA Services starting at $300
Systems Consultation and Implementation starting at $1200
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Strategic Social Media Content Creation
Strategic social media content creation turns consistent, value-driven content into meaningful engagement, qualified leads, and repeat visibility.
Starting at $2000/month
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You can absolutely choose the services that best support your current goals. Some clients start with a website and add brand photography, systems, or content support later, while others engage multiple services at once for a more comprehensive approach.
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Our partners collaborate intentionally and cohesively to ensure your website, content, visuals, systems, and strategy work together seamlessly. While each expert brings a specialized skill set, we approach your project as a cohesive team focused on clarity, efficiency, and results. We’ve worked together across multiple projects, helping us anticipate and address your needs before you even realize you have them.
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We work best with business owners who are serious about growth and ready to invest in their digital presence and systems. Whether you’re refining what already exists or building a stronger foundation for your next stage of growth, we’ll help you move forward strategically.
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our clients commonly experience increased clarity, stronger brand credibility, improved efficiency, more qualified leads, and higher-converting websites that support consistent revenue growth over time. Wanna to see our portfolio and rave reviews? → Portfolio
In addition, if you love what you see on the Founding Females® site, know that we’ve hired every one of our strategic partners to help build this brand too.
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Timelines depend on the scope of work and services selected. Website projects typically take several weeks, while photography, systems, content, and coaching engagements may happen alongside or following your website build for ongoing support.
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Yes. We offer ongoing website maintenance, content support, system optimization, and continued strategic guidance to ensure your business remains aligned, efficient, and positioned for growth as your needs evolve.
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Pricing varies based on the services and level of support you choose. We offer custom proposals tailored to your business goals and budget and will always walk you through your options so you can make a confident, informed decision.
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Simply fill out the inquiry form on this page. We’ll review your information and follow up with next steps to determine the best combination of services to support your goals and growth.
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Frequently Asked Questions
I’m Francie, leader of this dream team!
Hi friend, I haven’t used a résumé in years, but if I did, this is what it would look like…
10 years self-employed starting and growing three successful businesses
Author of Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business
Host of the Founding Females® Women’s Business Mastermind guiding over 75 women to take their best next step in entrepreneurship
MBA
Recipient of the 2022 Women in Business Leadership Award from the Small Business Development Center, 2024 by the Illinois State Comptroller honoree, 2024 Women’s Fund Award Nominee, 2024 ‘40 Leaders Under Forty’ in Peoria, Illinois.
I help clients with:
Conversion-focused website design
Search Engine Optimization (SEO) / Artificial Intelligence Optimization (AIO)
Website management
I’m Hannah Knight, a brand photographer and creative strategist specializing in bright, intentional imagery that helps businesses show up confidently and consistently online. My photography style is timeless yet creative. You can expect light, warm, and thoughtfully styled with a focus on capturing personality, connection, and professionalism without feeling stiff or overly posed. I believe brand photos should not only look beautiful, but work hard for your business across your website, marketing, and social media.
I work with a wide range of service providers and creatives, from solo entrepreneurs building personal brands to growing teams in need of cohesive headshots and group imagery. I also partner with corporate companies for on-site headshot experiences, creating a seamless and efficient process while still delivering elevated, on-brand results. I’m known for my attention to detail, guiding clients through posing, styling, and expression so the experience feels easy, confident, and fun!
In addition to brand photography, I’m the owner of The Studio on Sampson, a natural-light photo studio and creative space designed for photographers, business owners, and small events. The studio reflects my signature aesthetic and love for community — a thoughtfully curated environment where creatives can gather, create, and flourish together.
I help clients with:
Brand photography
Strategic visual storytelling
I’m Hannah, brand photographer
and visual storyteller!
I’m Dr. Kristen Strom,
mindset coach and professional speaker.
I’m a speaker, author, and award-winning life and transformational coach for professional women—especially female entrepreneurs—who know that building a successful business starts with building themselves. I believe that “your business can only grow as much as you do,” and my work centers on helping women align who they are with what they’re creating. With a background in education, research, and leadership, I bring both depth and practicality to coaching women who are ready to rise personally while scaling their business with intention.
Through my signature one-on-one coaching experience, Empowered Ascent, I offer more than strategy—it’s a deeply customized journey designed to ignite transformation from the inside out. This approach focuses on intentional, smart steps toward lasting growth in physical, emotional, and intellectual wellness, because success requires something more sustainable than hustle. Grounded in cognitive coaching frameworks, research, and real-life experience, Empowered Ascent meets women where they are and helps them gain clarity, confidence, and momentum as they navigate entrepreneurship.
With private, focused support and personalized strategies, I guide women in uncovering what truly matters so they can build businesses—and lives—rooted in purpose, peace, joy, and balance. If you’re a female entrepreneur seeking one-on-one coaching to strengthen your mindset, elevate your leadership, and create success that feels aligned, sustainable, and deeply fulfilling, this is where your ascent begins.
I help clients with:
Mindset coaching
Starting a speaking career
Delivering mindset-shifting keynotes
I’m Bre, your
business systems strategist!
I run a systems and operations studio serving established online entrepreneurs who are ready to scale without the burnout. With a background in virtual assistance, I specialize in transforming chaotic backend operations into streamlined, automated systems that actually support growth. I work with creative business owners—typically 3-5 years into their journey—who’ve built something remarkable but find themselves stuck in the operational weeds, constantly reacting to fires instead of confidently leading their businesses forward. Through deep-dive diagnostics and custom automation builds, I help clients reclaim their time, clarify their processes, and create the operational foundation their next season of growth demands.
I’ve developed a reputation for creating order from chaos and transforming business operations through practical solutions and personalized support. Whether I’m creating Canva materials, organizing backend systems, or working with you through my signature VA for a Day service, I bring a detail-oriented and proactive approach to every client relationship. My experience spans multiple industries, and I’m passionate about empowering fellow business owners—particularly women entrepreneurs—to build thriving, organized businesses without the overwhelm. When clients work with me, they gain not just a virtual assistant, but a strategic partner invested in their success.
I help clients with:
Developing tailored business systems and processes
Custom automation builds
I’m Abbe Ogle,
strategic social content creator & engagement expert
I founded a social media marketing studio helping businesses connect with the people who are already looking for them. Most clients come to me knowing they need stronger visibility and engagement but feeling lost on what to post or how to make Reels that actually feel natural. They want social media that works, not something that drains their time and energy.
I help you show up online in a way that feels clear, confident, and true to your brand. I take what you do every day and turn it into content your audience understands and responds to, using simple messaging and buyer psychology to help people feel connected to you quickly.
If you’re ready to grow your presence without guessing your way through social media, I can help you create content that feels authentic and brings the right people your way.
I help clients with:
Content Creation
Social media management
Showing up consistently without the stress.
Our Website & Strategic Support Services Include:
Website Strategy & Development
Brand new custom website builds
Expert website refreshes
Month-to-month website maintenance and updates
Paid Ads
Google Ads
Meta Ads
Brand Photography & Visual Storytelling
Strategic brand photography that builds trust and credibility
Visual storytelling that brings your brand to life across your website and marketing
Backend Business Systems & Workflow Design
Streamlined systems that run quietly in the background
Automated workflows that improve efficiency and support scalable growth
Strategic Social Media Content Creation
Intentional, on-brand content that connects, converts, and builds loyalty
Content strategies designed to drive traffic back to your website
Mindset Coaching & Speaking
Coaching and speaking engagements that strengthen confidence, clarity, and leadership
Support for founders and teams navigating growth and change
Your All-in-One Business Strategy Partner
If you’re reading this, it’s because the Founding Females® strategy works — and we can build the same kind of momentum for your business.
An intentional website is the foundation of revenue generation — but it works best when it’s supported by the right systems, content, and visibility strategy.
We’ve helped women-owned businesses generate hundreds of thousands of dollars in revenue by building not just beautiful websites, but complete digital ecosystems designed to attract the right audience, build trust, and convert consistently.
Your website acts as your 24/7 sales hub — communicating your expertise, positioning your brand with credibility, and guiding visitors to take meaningful action, whether that’s booking a service, joining your email list, or taking the next step in your customer journey. But a website alone isn’t enough.
That’s why Founding Females now partners with trusted experts to support every layer of your growth — from how your brand looks and feels, to how your business operates behind the scenes, to how you show up consistently online and lead with confidence.
Without a strategic, optimized digital presence and supportive systems, businesses risk losing qualified leads, appearing disjointed, and wasting time on marketing efforts that don’t convert. A high-converting website — paired with strong brand imagery, intentional content, efficient systems, and confident leadership — turns visibility into revenue and allows you to focus on running your business instead of chasing leads.
Portfolio
Walters Woodworking
Working with our preferred brand photographer, we transformed Walters Woodworking’s outdated website into a polished, high-performing Squarespace platform that reflects their craftsmanship and drives real business results.
The new site integrates SEO, conversion, and GEO strategy with CRM automation attracting organic traffic within weeks and converting leads within days.
The Savvy Sauce Charities
Simply Integrated redesigned The Savvy Sauce’s website to create a warm, functional online home for their growing faith-based podcast and blog.
The new site features embedded episodes, organized show notes, a donation system, and an inviting design that beautifully reflects their mission and message.
Laura Dugger, The Savvy Sauce Podcast Owner and Founder
“Francie is the BEST!!! She walked me through the entire process, overdelivering the entire time. She pays close attention to details, sends personalized step-by-step videos, and keeps everything organized throughout the process. She is a cheerleader and she is so good at leading, marketing, and teaching. I appreciated her patient and gentle approach mixed with her expertise and commitment to excellence. She has been an absolute joy to work with and I highly recommend them to anyone needing help with their business or non-profit website.”
We’re the experts at helping you get found, trusted, and chosen online through Google and AI search. In today’s digital-first world, being visible where potential customers are searching is critical, especially in search engines and AI-powered tools.
Generative Engine Optimization (GEO) and Search Engine Optimization (SEO) ensure your business appears in the right places at the right time, helping new clients discover you when they need your products or services most. Without this visibility, even the best businesses risk being overlooked, no matter how exceptional their offerings are.
For small businesses, appearing prominently in search results can transform growth. Increased visibility drives more qualified traffic to your website, builds credibility, and establishes trust with your audience, which all lead to higher conversion. When your business is easy to find and provides clear, helpful information, potential clients are more likely to choose you over competitors, leading to more leads, sales, and repeat customers.
By combining GEO, SEO, and conversion-focused optimization, we turn online searchers into loyal clients, giving you measurable growth and freeing you to focus on running your business.
GEO, SEO, and Conversion Services include:
Website Audits
Done-for-You Website Optimization
GEO, SEO, and Conversion Guidance
Kayla Miller, Owner of KM Jewelry Design
“Francie’s knowledge is GOLD! So happy with how she optimized my site, kmjewelrydesign.com! Best investment I have made for my business, hands down and I'm excited to learn more!”
Holly Mosack, Owner of Moxie Fitness
“They provided me with a comprehensive website audit and SEO audit. Their recommendations were actionable and gave me insight that I didn’t have before. Francie is very easy to work with and supports you along the way!”
Strategic Content Creation That Drives Engagement
We create and manage content that gets your business noticed, builds trust, and turns visitors into clients. From blogs and emails to social updates and listings, every piece is designed to drive results. Focus on running your business while we keep your online presence growing month after month.
Our team handles the entire process from creating and publishing, to managing your content. Without the constant drag of getting something out, you can focus on running your business while your digital presence continually nurtures leads and drives conversions month after month.
Strategic Content Development includes:
Email Newsletters, Automation, and Campaigns
Optimized Blog Idea Generation, Development, and Publishing
Google Business Listing Management
Optimized Website Copy
Meg Smithson, Owner Bulletproof Edge Coaching and Training
“Francie has been a life-savor with my business for over 10 years. She treats my business like it’s her own (this is priceless), she consults with heart and integrity, and she is detail oriented & innovative with all things business strategy.”
What clients are saying…
Working with Francie was, hands-down, the best decision I made when launching my small business! Francie worked alongside me, helping to make my visions for my small business come alive. She helped me achieve clarity when it came to branding and the customer experience. She took all my ideas and created a beautiful website that clearly reflects what my business is all about. Francie was awesome at teaching me how to navigate the digital marketing world-- she provided me with various individualized resources + "how to" videos that I still refer to frequently. Francie puts her heart into her work and she's truly 'in your corner, cheering on your success.' I'm so grateful that our paths crossed and I sincerely cannot recommend her enough!
- Sarah M. | Way to Grow Pediatric Therapy
Warm, friendly, a powerhouse of knowledge and expertise, and always willing to lend a helping hand or listening ear. All our experiences have been awesome!
- Andrea M. | Healthy Family Foods
Francie has been an amazing resource for our business. Her knowledge of SEO, business tools, and online marketing is extensive, and her insight is invaluable. Francie is extremely prompt and professional in all she does, and she is an excellent cheerleader! We are grateful for the opportunity to partner with her!
- Mandy R. | Market Refined Media
Francie has been a life-savor with my business for 5+ years. She treats my business like it's her own (this is priceless), she consults with heart and integrity, and she is detail oriented & innovative with all things business strategy, organization, systems, and SEO.
- Meg S. | Life Coach
I worked closely with Francie for over a year and was blown away by her knowledge, creativity, leadership, and attention to detail. She goes above and beyond for each of her clients and provides superb work and insights. Highly recommended!
- Sherri S. | VA
