SUCCESS STORIES

Grounded Life Counseling

Champaign, Illinois

Their Story

Grounded Life Counseling was founded with a clear mission: to create a safe, grounding, and deeply human space for healing. As the practice evolved, so did the vision but the brand and website no longer reflected the heart of the work being done. Their old site was stale, unresponsive, and didn’t appeal to the ideal clients Grounded Life was targeting.

During a season of total rebrand, the founder knew she needed more than a fresh logo or updated colors. She wanted her online presence to fully embody the warmth, safety, and credibility clients experience the moment they walk through the door. At the same time, she needed to protect the SEO equity she’d already built and ensure a seamless transition to a new domain without losing visibility, traffic, or trust.

That’s where we came in.

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Anna Farris, Owner of Grounded Life Counseling

“The website is fantastic! We have gotten so many compliments on how great it looks, and we have had several appointment inquiries since it went live!”

Our Strategy

We partnered closely with the founder to translate her rebrand into a strategic, conversion-focused website that honored both Grounded Life’s clinical expertise and nurturing approach.

Our work included:

  • Brand-to-Website Translation: Taking her newly refined brand and thoughtfully applying it to website structure, copy flow, and user experience ensuring the site felt as grounding as the counseling practice itself.

  • Brand Photography Guidance: Encouraging her to plan ahead for brand photos (she went with Holly Birch our of Champaign, Illinois) so the visuals matched the warmth, professionalism, and safety clients seek when choosing a therapist.

  • Strategic Website Architecture: Building a clear, intuitive site that supports the flow of traffic through to conversion without overwhelming visitors during an already emotional decision-making process.

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Their Results

The result was a website that feels like calm, credible, and aligned.

  • A seamless domain transition with no lost momentum

  • A cohesive online presence that reflects the rebrand with clarity and confidence

  • A website that supports both client connection and long-term growth

  • A founder who feels proud sending clients, referral partners, and peers to her site

  • A website the owner reports get far more client inquiries than their old site ever did

With Grounded Life Counseling, we helped lay strategic foundation for the next chapter of Anna’s practice.

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Meet the Magic Makers

  • Francie Hinrichsen, founder of Founding Females, with wavy hair wearing a sparkly top, holding a laptop in one hand and a smartphone in the other, smiling in front of a curtain backdrop.

    Francie Hinrichsen

    FOUNDER & CHIEF WEBSITE STRATEGIST

    Meet Francie!
  • Brand photographer, Hannah Knight of Always Flourishing Photography, who is well known for her high quality brand shoots, chic photography rental studio, and community over competition vibe.

    Hannah Knight

    BRAND PHOTOGRAPHER & VISUAL STORYTELLER

    Meet Hannah!
  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Dr. Kristen Strom

    MINDSET & SPEAKING COACH

    Meet Kristen!

  • Systems expert, Bre Henderson, celebrating with gold confetti, holding a champagne glass, smiling, against a plain white wall.

    Bre Henderson

    BUSINESS SYSTEMS QUEEN

    Meet Bre!
  • Young woman with brown hair smiling, holding a camera in her right hand, with a tablet in her left hand, and a smartphone on a tripod stand next to her against a plain white background.

    Abbe Ogle

    SCROLL-STOPPING SOCIAL CONTENT STRATEGIST

    Meet Abbe!

  • Hannah Hernandez

    BRAND STRATEGIST & VISUAL IDENTITY DESIGNER

    Meet Hannah!

Business Services That Keep You Running

  • Woman in black blazer and leather pants typing on a laptop in a modern kitchen.

    Conversion-Focused Website Design & Management

    From new site builds to strategic refreshes and ongoing maintenance, we design sites that look stunning, function well, and convert consistently with optimization strategy.

    New websites starting at $4500

    Management starting at $399/month

  • Two women in a mastermind sitting on a beige carpeted floor, one holding a disposable coffee cup and the other using a laptop.

    Brand Photography and Visual Storytelling

    Brand photography and visual storytelling create scroll-stopping, story-driven imagery that helps your brand stand out, build credibility, and be remembered.

    Starting at $950

  • Four women sitting in a cozy room with brick walls, engaged in conversation. Two women are seated on a black sofa, smiling at each other, one holding a laptop. A woman with tattoos sits in a beige armchair, gesturing with her hands. A round wooden coffee table with a large flower arrangement, notebooks, and phones is in the center.

    Business Systems Design

    Business systems design and development create streamlined, behind-the-scenes workflows that support sustainable growth and help businesses run efficiently and consistently.

    VA Services starting at $300

    Systems Consultation and Implementation starting at $1200

  • Two women dressed in light-colored suits taking a selfie in front of a white background.

    Strategic Social Media Content Creation

    Strategic social media content creation turns consistent, value-driven content into meaningful engagement, qualified leads, and repeat visibility.

    Starting at $2000/month

  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Mindset Coaching and Speaking

    Mindset coaching and speaking empower individuals and teams to shift their thinking, strengthen self-belief, and show up more confidently in life and business.

    Group Coaching starting at $200/month

    1:1 Coaching starting at $750/month

  • Woman-owned business providing SEO, GEO, and conversion services

    Paid Ads Through Google and Meta

    Ready to scale traffic? We have a trusted partner who can help with paid acquisition. Paid advertising uses data-driven strategy and targeted campaigns to put your business in front of the right audience and drive measurable, scalable growth.

    Starting at $3500/month, including ad spend

Let's Work Together 
We’d make a good team.
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