Grounded Life Counseling
Their Story
Grounded Life Counseling was founded with a clear mission: to create a safe, grounding, and deeply human space for healing. As the practice evolved, so did the vision but the brand and website no longer reflected the heart of the work being done. Their old site was stale, unresponsive, and didn’t appeal to the ideal clients Grounded Life was targeting.
During a season of total rebrand, the founder knew she needed more than a fresh logo or updated colors. She wanted her online presence to fully embody the warmth, safety, and credibility clients experience the moment they walk through the door. At the same time, she needed to protect the SEO equity she’d already built and ensure a seamless transition to a new domain without losing visibility, traffic, or trust.
That’s where we came in.
Anna Farris, Owner of Grounded Life Counseling
“The website is fantastic! We have gotten so many compliments on how great it looks, and we have had several appointment inquiries since it went live!”
Our Strategy
We partnered closely with the founder to translate her rebrand into a strategic, conversion-focused website that honored both Grounded Life’s clinical expertise and nurturing approach.
Our work included:
Brand-to-Website Translation: Taking her newly refined brand and thoughtfully applying it to website structure, copy flow, and user experience ensuring the site felt as grounding as the counseling practice itself.
Brand Photography Guidance: Encouraging her to plan ahead for brand photos (she went with Holly Birch our of Champaign, Illinois) so the visuals matched the warmth, professionalism, and safety clients seek when choosing a therapist.
Strategic Website Architecture: Building a clear, intuitive site that supports the flow of traffic through to conversion without overwhelming visitors during an already emotional decision-making process.
Their Results
The result was a website that feels like calm, credible, and aligned.
A seamless domain transition with no lost momentum
A cohesive online presence that reflects the rebrand with clarity and confidence
A website that supports both client connection and long-term growth
A founder who feels proud sending clients, referral partners, and peers to her site
A website the owner reports get far more client inquiries than their old site ever did
With Grounded Life Counseling, we helped lay strategic foundation for the next chapter of Anna’s practice.
