SUCCESS STORIES
Walters Woodworking
Their Story
Walters Woodworking is a high-end woodworking and renovation company known for its craftsmanship, precision, and commitment to excellence in Central Illinois.
When they reached out, their existing website was built on an outdated, industry-specific platform that failed to capture the sophistication of their work or compete with other high-end renovation and home project companies.
Beyond design, the Walters team wanted a website that functioned like a well-oiled machine: one that could guide warm leads from initial inquiry to signed contract seamlessly.
Michael Walters, Owner of Walters Woodworking
“Working with Francie has been an excellent experience from start to finish. She took the time to understand my business, listened to my ideas, and turned them into a website that looks professional, loads quickly, and functions seamlessly. If you’re looking for a website designer who is creative, reliable, and genuinely invested in your success, I highly recommend them!”
Our Strategy
We rebuilt the Walters Woodworking website on Squarespace, combining beauty with functionality. Our approach included three key layers:
SEO + GEO Strategy: We optimized for local visibility, targeting renovation and cabinetry projects across Central Illinois to increase search-based inquiries.
Conversion Strategy: Every page was intentionally designed to lead visitors toward the intake form, streamlining the path from interest to consultation to contract.
Portfolio Development: We created a showcase for two recent projects that highlight the company’s craftsmanship and design capabilities helping potential clients visualize the quality and scope of their work.
We also leveraged Squarespace’s built-in CRM features to automate lead management and crafted a modern, mobile-optimized design that positioned the brand alongside the region’s top-tier renovation firms.
A highlight of this project was partnering with our preferred brand photographer, Always Flourishing Photography. Their stunning imagery added warmth, texture, and authenticity giving the website soul, conveying a strong emotional connection to Walters Woodworking’s story, and instilling trust.
Their Results
The finished website now positions Walters Woodworking as a true competitor among high-end renovation and cabinetry firms.
It’s visually stunning, mobile-optimized, and strategically built to convert inquiries into paying clients through an organized, user-friendly backend system.
The brand photography brings their craftsmanship to life, while the site’s structure supports both growth and efficiency.
