SUCCESS STORIES

Whiskey City Fitness

Peoria, Illinois

Their Story

Whiskey City Fitness has always been about more than the workout. Built on expert coaching, personal growth, and a community that shows up for one another, the gym helps people of all experience levels build strength, confidence, and healthier lives.

As the business transitioned from CrossFit Peoria to Whiskey City Fitness, its digital presence needed to evolve, too. The existing website no longer reflected the brand's new identity or fully supported the needs of its growing community. The team needed a complete website overhaul that brought the new brand to life, made essential information easier to find, and created a smoother experience for both prospective members exploring their options and current members looking for updates.

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Our Strategy

We partnered with Whiskey City Fitness to transform its website from the ground up, creating a cohesive digital experience that reflected the new brand and made it easier for visitors to connect with the gym.

Our approach focused on these key priorities:

  • Brand Transformation: We carried the transition from CrossFit Peoria to Whiskey City Fitness throughout the website, updating visual elements, colors, typography, logo files, and photography to create a consistent, recognizable brand experience.

  • Strategic Website Redesign: We reworked the site's structure and flow to make important information easier to navigate, improve functionality, and guide prospective members toward the next step. We also considered the needs of existing members, making it easier to access relevant gym information and updates.

The result is a website designed to bring the Whiskey City Fitness brand to life online while creating a more intuitive, welcoming experience for the people who make its community what it is.

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Their Results

Whiskey City Fitness now has a cohesive digital presence built around its own brand, replacing the previous CrossFit Peoria identity with a website that better reflects the gym's personality, coaching philosophy, and community-centered approach.

The complete overhaul also created a more streamlined experience for visitors, with clearer pathways to explore programs, learn about membership options, and take the first step toward joining. For existing members, improved functionality and ongoing updates help keep important information accessible and accurate.

The result is more than a visual refresh and a stronger online home for the brand, designed to welcome new members, serve its existing community, and grow alongside the business.

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Meet the Magic Makers

  • Francie Hinrichsen, founder of Founding Females, with wavy hair wearing a sparkly top, holding a laptop in one hand and a smartphone in the other, smiling in front of a curtain backdrop.

    Francie Hinrichsen

    FOUNDER & CHIEF WEBSITE STRATEGIST

    Meet Francie!
  • Brand photographer, Hannah Knight of Always Flourishing Photography, who is well known for her high quality brand shoots, chic photography rental studio, and community over competition vibe.

    Hannah Knight

    BRAND PHOTOGRAPHER & VISUAL STORYTELLER

    Meet Hannah!
  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Dr. Kristen Strom

    MINDSET & SPEAKING COACH

    Meet Kristen!

  • Systems expert, Bre Henderson, celebrating with gold confetti, holding a champagne glass, smiling, against a plain white wall.

    Bre Henderson

    BUSINESS SYSTEMS QUEEN

    Meet Bre!
  • Young woman with brown hair smiling, holding a camera in her right hand, with a tablet in her left hand, and a smartphone on a tripod stand next to her against a plain white background.

    Abbe Ogle

    SCROLL-STOPPING SOCIAL CONTENT STRATEGIST

    Meet Abbe!

  • Hannah Hernandez

    BRAND STRATEGIST & VISUAL IDENTITY DESIGNER

    Meet Hannah!

Business Services That Keep You Running

  • Woman in black blazer and leather pants typing on a laptop in a modern kitchen.

    Conversion-Focused Website Design & Management

    From new site builds to strategic refreshes and ongoing maintenance, we design sites that look stunning, function well, and convert consistently with optimization strategy.

    New websites starting at $4500

    Management starting at $399/month

  • Two women in a mastermind sitting on a beige carpeted floor, one holding a disposable coffee cup and the other using a laptop.

    Brand Photography and Visual Storytelling

    Brand photography and visual storytelling create scroll-stopping, story-driven imagery that helps your brand stand out, build credibility, and be remembered.

    Starting at $950

  • Four women sitting in a cozy room with brick walls, engaged in conversation. Two women are seated on a black sofa, smiling at each other, one holding a laptop. A woman with tattoos sits in a beige armchair, gesturing with her hands. A round wooden coffee table with a large flower arrangement, notebooks, and phones is in the center.

    Business Systems Design

    Business systems design and development create streamlined, behind-the-scenes workflows that support sustainable growth and help businesses run efficiently and consistently.

    VA Services starting at $300

    Systems Consultation and Implementation starting at $1200

  • Two women dressed in light-colored suits taking a selfie in front of a white background.

    Strategic Social Media Content Creation

    Strategic social media content creation turns consistent, value-driven content into meaningful engagement, qualified leads, and repeat visibility.

    Starting at $2000/month

  • Dr. Kristen Strom, mindset and speaking coach, dressed in black clothing standing in front of a plain white wall, smiling with arms outstretched as gold confetti falls around her.

    Mindset Coaching and Speaking

    Mindset coaching and speaking empower individuals and teams to shift their thinking, strengthen self-belief, and show up more confidently in life and business.

    Group Coaching starting at $200/month

    1:1 Coaching starting at $750/month

  • Woman-owned business providing SEO, GEO, and conversion services

    Paid Ads Through Google and Meta

    Ready to scale traffic? We have a trusted partner who can help with paid acquisition. Paid advertising uses data-driven strategy and targeted campaigns to put your business in front of the right audience and drive measurable, scalable growth.

    Starting at $3500/month, including ad spend

Let's Work Together 
We’d make a good team.
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