The Founding Females Heartbeat February 2024

Francie Hinrichsen, author and founder of Founding Females

Hi, I’m Francie.

If you’re hanging here on the Founding Females blog, you’re aiming to start and build a strong business. That means, you’re my kind of people. Welcome! I hope you learn something here that will make you wildly successful.

The Founding Females Heartbeat February 2024

Founding Females® is helping female founders take their businesses from Blah to Ahhh! Here's how...

Fresh Developments for Founding Females


1. Hands-On SEO Workshop


If you've ever wondered how successful companies grow their website traffic organically, the answer is SEO. There are over 200 components of the Google algorithm that determine search engine result ranking, but you only need to focus on a handful of them to find success.

I'm hearing from female entrepreneurs that a better understanding of SEO would be helpful. And honestly, it's my jam. (I helped a client earn close to 4 million impressions in Google last year alone, which has doubled their revenue and impacted their profitability considerably.)

That's why I've decided to host a hands-on workshop so female founders can learn grow their website traffic.

If you'd like to be notified when the workshop becomes available, tap the button below.

2. Content Marketing Progress Update


You may remember that I'm doubling down on Founding Females' content marketing strategy this year so we can become increasingly less dependent on social media with the goal to step away in 2025.

Here's how that's going 👇

growth in google from content marketing strategy

Shown here are impressions in the Google Search Engine. The upward trend in impressions means my website is increasingly being found in more and more searches.

The pink arrow indicates around the time where I began really focusing on content marketing strategy.

I'm encouraged to see the progress and will share periodic updates in case you're interested in creating an asset out of your website or becoming less reliant on social media, too.

Here are three guides I shared recently to empower female entrepreneurs in this exact subject.

They're full of strategy I've applied to clients' businesses for years to help grow their traffic and revenue via data and analytics consulting.

  1. How to Create a Content Marketing Strategy That Makes Your Business Stand Out

  2. 9 Effective SEO Tips to Grow Your Website Traffic

  3. How to Submit Your Sitemap to Google Search Console (Even If You Don't Feel Tech Savvy)

3. Founding Females Mastermind Updates


We welcomed a new member into the Mastermind last month: Francine Crane!  We're so excited to have you, Francine!

February's Mastermind Topic is "How to Create a Strong Financial Foundation in Your Business" and we're currently in open enrollment for new members (Click to join).

How Mastermind members will grow through these discussion topics in February:

1. Driving up profitability by knowing the revenue in vs costs going out in your business.

2. How to create realistic goals for sustainable money management in your business.

3. How to create a budget.

4. Money management - how do you get better at it?

5. How to decide whether to make a financial investment in your business.

6. Profit strategies - we'll spotlight several profit strategies to either increase revenue, decrease costs, or both to help improve your profit margin.

7. How to decide what to pay yourself

8. What I personally do financially as peace of mind for weathering periods of lower revenue.

The Mastermind is currently in a period of open enrollment. Don't wait to join this important conversation!

4. Business Tips for Female Founders


Looking to grow as a female founder? I've got you, girl! 👇 Check out these free resources to uplevel as a female entrepreneur.

25 Meal Ideas for Busy Entrepreneurs

How to Start a Business: Step-by-Step Guide for Female Entrepreneurs

Staycation for Entrepreneurs: 3 Reasons I Book a Hotel Alone Every Year

19 Ways to Support Small Businesses and Make a Big Impact

The Profit Plan | Mini Course
$99.00
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Hi, I’m Francie!

Nice to meet you. I’m the founder of Founding Females®. Some call me a business sage because I love to empower female entrepreneurs to breathe life into the business dreams God called them to. 

After feeling like a misfit in the corporate world, I discovered a life I loved waking up to through business ownership. 

I’m the author of Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, a guided journal helping hundreds of women start and grow their businesses.

I’m also a passionate entrepreneurship hype girl, female leader, public speaker, and community enthusiast. 

My MBA and 10 years in a corporate career and in business ownership positioned me as an entrepreneurship educator with forward-thinking strategies for starting and growing successful businesses.

As a community leader, I realized other women could thrive with the right guidance and support. I created the Founding Females® Mastermind Community that provides a safe space for women to build better businesses.

I believe that anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Looking to grow your own business? Click for info about how to work with me.

About Founding Females®

The mission of Founding Females® is to help build a better future for female entrepreneurs through education, encouragement, and shared wisdom. We create safe spaces for women to share business challenges and receive peer support. 

In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females Meet Ups.

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