7 Ways to Create More Visibility for Your Small Business
Welcome to the ultimate guide on making your small business stand out in a crowded marketplace! Standing out isn't just a wish—it's vital for growing your business and attracting more customers to make sure your business is generating revenue. If you're ready to elevate your brand visibility and connect with a larger audience, you're in the right place.
In this post, we'll explore 7 effective strategies for increasing brand awareness beyond relying solely on social media.
Plus, at the very end, I’ll share my favorite Canva templates you can use to create your own Media Kit, an asset to your brand visibility strategy!
These brand visibility tactics, from content marketing to local SEO, provide valuable insights and actionable tips to help female-run small businesses thrive in a competitive environment.
Interested to discover how to make your business shine? Stay with me!
7 Ways to Get More People to See Your Small Business
Building and keeping brand visibility is important for small businesses. Being seen by many people helps bring in new customers and keeps the ones you already have loyal.
Here is the importance of brand awareness tactics your small business can do to enhance brand presence without using social media.
Make Use of Content Marketing
Even though we live in the digital world, content marketing is still an important way to get people to notice your brand presence. RE: How to Create a Content Marketing Strategy that Makes Your Business Stand Out.
The key is to give your audience information that interests, informs, and involves them.
Do some research to find out what your audience cares about, what problems they are having, and what they like. Use what you know about what they want to make a brand awareness strategy that gives them what they want. Start by considering the transformation you help clients make. Then create high quality blog posts, articles, videos, or infographics, to help your audience get a taste of the transformation you help create.
Once you create high quality content, learn how to maximize your long-form content across your digital platforms to save time in your marketing efforts.
2. Invest in SEO (Search Engine Optimization)
SEO makes your website more visible and better ranked on search engine results pages (SERPs).
Ultimately creating a website that gets found in search engines increases brand visibility to qualified customers who are already looking for you, but may not already know about your business.
Start by doing keyword research to find the words and sentences that people in your target audience are looking for.
You should use these keywords in the titles, meta descriptions, and alt text for pictures on your website.
To give users a smooth experience, ensure your website works well on mobile devices, has a clean style, and is speed-optimized.
At Founding Females®, we’re fangirls for SEO because of its compounding effects and because it helps keep in inflow of qualified leads coming into your business.
Here are three articles you can explore to level up your SEO game:
You can increase your brand visibility through guest blogging and establish yourself as an expert in your field. Search for blogs and websites that you can trust, that your target market likes, and that allow guest posts. Learn about their audience's interests and material restrictions before contacting them to ensure your pitch fits their needs.
When you write your guest post, you should focus on giving your readers useful information, smart analysis, or unique points of view that will help them. Instead of making too promotional material, try to inform, educate, or entertain your readers as a successful brand awareness measurement strategy.
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4. Participate in Industry Events
Industry events are great chance for small companies to show off their goods and services, meet potential customers, and connect with important key players in the field.
Participating in industry-related conferences, trade shows, or networking events can help you link with important people and decision-makers in your field, increasing your brand presence in the market.
Connections made through industry events will better position you for opportunities that tend to only come around through close connections.
Take part in events that speak to your target market and help your company reach its goals based on how important they are to enhance your brand visibility. Before the event, ensure your booth or show conveys your business's message and deals. Take the lead in getting people excited, whether it's through product demos, interactive activities, or networking talks.
5. Speaking Opportunities
Consider becoming a speaker on a business-related topic. Speaking positions you as a thought leader in front of a qualified audience ready to learn from you. When you speak in front of an audience, you’re likely to tap into a group of potential customers who don’t already know you, but who now see you as the authority on the topic.
By captivating an audience, you can use success stories and examples of ways you’ve helped create transformation in the past to show the audience your expertise, demonstrating how you can help them create their own transformation.
Be sure to include some kind of call to action and make a clear connection about how members of the audience can take the next step in their journey by working with you.
6. Leverage Email Marketing
Email marketing is still one of the best ways to connect with possible customers, build relationships, and get more people interested in your brand. It’s an incredible nurturing tool that allows you to deliver repeat touch points on your own schedule. Use lead generation techniques like incentive sign-ups, gated content, and website opt-in forms to get people to sign up for your email list. Once there, deliver value to demonstrate what it would be like to become a one of your customers.
Email marketing tools offer powerful capability to split your audience into groups based on demographics, past sales, or level of engagement so that you can send personalized and useful information to each group. Remember, the more you can cater your message to the receiver’s unique problem, the more likely they are to buy.
Make email marketing interesting and useful by sending out informative newsletters, special deals, or learning materials. Use stories and personal examples to create warm connection and guide subscribers toward an offering you know would help improve their lives.
Make sure your email subject lines and designs are interesting to get people to open and connect with them.
Keep an eye on important numbers like open rate, click-throughs, and response rates to see how well your email brand awareness strategy is working and make any changes you need to over time.
7. Become a Guest on Related Podcasts
Becoming a guest on podcasts related to your area of expertise is an effective way to tap into a curated audience of people you know are interested in your offering. Podcast hosts are always looking to bring their audience fresh ideas, so pitching becoming a guest definitely makes a mutually beneficial collaboration.
Take the following steps for streamlined process:
Do your research to find a list of podcasts whose audiences you could help
Research what kind of listener the podcast attracts so you can cater your message accordingly.
Make it a no brainer to work with you! Create a Media Kit that outlines which topics you can bring value to, great questions they can ask you, your headshot and bio, along with your contact info. When you do the work for them, they’ll be delighted to have you join.
Find the appropriate contact information
The Bottom Line
Getting your small business out there is key to growth and success. This guide lists 7 things small businesses can do to increase their brand visibility, get new customers, and connect with their ideal customers in a way that lasts.
New brand awareness strategies are always emerging. Measuring and tweaking your strategy is crucial for continuing to grow your audience and guide them to become paying customers.
Analyze your results, adjust your strategy, and develop new ideas to stay ahead of the curve. Brand visibility is a crucial piece to helping your small business flourish and grow!
About Founding Females®
Founding Females® Founder, Francie Hinrichsen
The mission of Founding Females® is to help build a better future for female entrepreneurs through education, encouragement, and shared wisdom. We create safe spaces for women to share business challenges and receive peer support.
In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females Meet Ups.
This guide is based on 10 essential money mindset shifts important for female entrepreneurs to shine in business. Click to view…