Founding Females®

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The Founding Females® Heartbeat May 2024

Four exciting developments you need to know about Founding Females® this month:

#1 SEO Glow Up Training Recap

This month, we empowered TWELVE women with practical takeaways about search engine optimization and conversation rate optimization (i.e. how to get more traffic to your site and how to convert leads into paying customers).

The training included clear, actionable tips and two weeks of follow up support as trainees take action.

Here’s what they said about the training…

"Her SEO/CRO training was TOP NOTCH. Can't wait to implement all of her ideas and strategy!" - Katie

"This was such an amazing training that I can't wait to implement it!!" - Bre

"Francie is outstanding in her knowledge and coaching! As a woman entrepreneur, I would highly recommend her for anyone needing support with marketing, website analytics, and so much more!" - Jessica

"Her SEO course was jam packed with content in a not overwhelming way, and everyone could follow her pace as she was explaining completely new concepts to most of us! AND she topped it off with something amazing-checklists to make sure I put everything I learned to work!" - Heidi

Interested in joining the next round of the SEO Glow Up Training? Sign up to be notified.

#2 Female Business Mastermind - “Time Hacks”

Our Mastermind is getting noticed in the search results because women business owners are craving community!

Today, I received an email from a female founder in Boulder, Colorado looking for a female entrepreneur community. How awesome!?

April’s Mastermind topic was “Processes” and we dove deep into the systems and platforms that keep our businesses running.

In May, we’ll be talking in the Mastermind about how to get more done in less time, so it’s the perfect time to join us.

Members will grow as business owners with proven tips for making the most of our precious time.

The Mastermind is currently in open enrollment. Click here to try out the Mastermind on a free trial.

#3 Founding Females® Meet Ups - Local Female Entrepreneur Events

In April, we launched the fifth chapter of Founding Females® Meet Ups in Decatur, Illinois! This chapter is hosted by Lindsay the Ladysmith and meets on the last Thursday of the month at 10a CT at Cass Concepts (100 E Main Street in Decatur).

Click for more information and to RSVP.

As a recap, we have monthly Meet Up chapters in the following locations:

Photo Courtesy of Hannah Knight of Always Flourishing Photography

  • Galesburg, IL - 1st Tuesday at 10a at Orange Cup Side Hustle, Hosted by Lee Ann Porter of FlutterFly

  • Champaign/Urbana, IL - 1st Tuesday at 11a at Company 421 in Mahomet Hosted by Heidi Esther, Joyologist and Hillary Isaksen of Company 421

  • Peoria Area, IL - 2nd Tuesday at 10a at Le Fleur in Washington, IL, hosted by Francie Hinrichsen of Founding Females and Hannah Knight of Always Flourishing Photography

  • Bloomington, IL - 3rd Tuesday at 10a at Coffee Hound in downtown Bloomington, hosted by Danielle Martorana

  • Decatur, IL - Last Thursday at 10a at Cass Concepts in Decatur, hosted by Lindsey Kirk of Lindsay the Ladysmith

Last Meet Up Announcement - we added an amazing host to the Peoria Area chapter - Hannah Knight of Always Flourishing Photography! She’s a small business sage and one of the biggest cheerleaders for creatives in the Peoria Area. Welcome to the team, Hannah!

#4 Founding Females® Statement of Beliefs

It’s been on my heart to start educating about why we do what we do at Founding Females®. There’s so much purpose and meaning thread through the fabric of this company that I’ll be focusing on our values for the entire month of May.

Stay tuned to hear about things like:

  • How to handle requests for free work

  • How to handle sexist and inappropriate comments

  • How to stop waiting to be noticed for the value you create

  • How to build a business that creates freedom of time, money, purpose, and relationship

  • What to do when the people closest to you don’t support your business

  • So much more!


Let’s chat about your business!

Have a personal business struggle or win you want someone to get excited about with? I’d love to talk through it with you! Comment below or click to email me.

Cheering for you!

Francie, Founder

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Past Founding Females® Heartbeat Newsletters

Founding Females® Heartbeat January 2024

Founding Females® Heartbeat February 2024

Founding Females® Heartbeat March 2024

Founding Females® Heartbeat April 2024

P.S. Here are some of my top favorite female small business resources:

Free Downloads for Female Entrepreneurs

Related Articles for Female Entrepreneurs

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About Founding Females®

The mission of Founding Females® is to help women build thriving businesses. We create safe spaces for women to share business challenges and receive peer support. 

In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females® Meet Ups.

Founding Females® was founded by small business educator, Francie Hinrichsen. She believes anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Click to learn more about working with Francie.