Founding Females®

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Business Mastermind Feature: Katrina Howard, founder of Katrina Howard Nutrition

Francie Hinrichsen

Curious to connect with women business owners who are paving new paths, providing tremendous value to customers, and growing their businesses?

Our Women’s Business Mastermind blog series features women business owners who are raising the tide for all of us.

This Women’s Business Mastermind Feature Series spotlights women in our Founding Females® women’s mastermind group to create a community where women-led businesses uplift one another.

The women business owners you’ll meet in this series bring value to the rest of us in insightful ways. I’m delighted to share their growth and success with you!

First, let’s cover one big question: What is a women’s business mastermind?

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What is a Women’s Business Mastermind?

The Founding Females® women business mastermind is a female entrepreneur online space where members find support and belonging in a community full of ideas about how to grow their businesses.

Inside the Mastermind community is a buzzing conversation about business topics that really matter to small business owners, like how to market effectively, practical guidance from past experience to achieve work/life balance, and personal development guidance that translates into mindset growth.

Each month, Founding Females® Mastermind members have access to a transformative one-hour Mastermind call where all members share their best business wisdom on a specific business topic.

Monthly Mastermind calls are a way for women business owners to link arms and pour into each other with the goal for everyone in the Mastermind community to advance forward in their businesses.

Walking in Purpose

Something amazing I’ve noticed about my circle women is how much purpose lies within their motivation for starting a business. Women often see entrepreneurship as a means to change the world. That’s certainly the case with Katrina. She saw an opportunity to take the status quo and deliver even better results.

Let’s dive in to learn more about Katrina Howard Nutrition!

FF: Katrina, let’s hear more about ‘Katrina Howard Nutrition.’

Katrina: I am a registered dietitian and personal trainer that helps active and busy women improve their hormone health with nutrition and lifestyle changes.

I utilize hormone testing to get to the root of the problem and provide customized nutrition and supplement recommendations so women can reclaim their energy, feel great, and ditch the diet mentality.

The best part is that my services are free with most health insurance plans.

FF: Tell us about how your business came to be. 

Katrina: It was through my own personal journey that I learned how hormones can affect our health and how conventional medicine can fail us. We are told as women these symptoms are "normal" when they shouldn't be.

I decided to use my background in sports nutrition, weight loss, and intuitive eating to break out from conventional medicine and start my own practice so I can actually start helping women see results and not just see them get put on another low calorie diet or pill.

FF: Who do you love working with and helping?

Katrina: I love working with someone who is ready to ditch the diet mentality. Weight loss should be a symptom of healthier eating and lifestyle changes and not the singular focus or else it will consume you and you will be stuck yo-yo dieting for the rest of your life.

FF: How would you describe your own personal growth journey through entrepreneurship? 

Katrina: I like hearing from those that are further along in the journey because I am still in my first year and every week is different. One week things are going great and the next I'm having an anxiety attack because I feel like a failure. Then someone said at a meeting your first year is going to be a mess so I'm just trying to ride it out and learn as much as I can (and try to be brave)!

Founding Females Women’s Business Mastermind

We’re in open enrollment! Be part of something special by joining Katrina and the strong female founder community inside the Founding Females® Mastermind.

FF: Share a client success story!

Katrina: Liz was one of my first clients. She is an avid CrossFit athlete but was confused by all the nutrition information that was out there. One of the first things I learned about her was that she literally has PTSD from when a personal trainer had her track calories after she graduated from college.

It sounded like the trainer didn't really know what she was doing and put her calories too low. Liz followed the program and lost a lot of weight while developing some disordered eating habits in the process.

Once that trainer left she stopped tracking and gained the weight back. Naturally I wasn't going to make Liz go through that kind of trauma again (while tracking can be useful, it's only one tool that can be used).

Instead we went through an Intuitive Eating program while customizing things to her needs as a CrossFit athlete. While not a goal of the program she did lose weight and now she is crushing her workouts and having more energy outside of the gym too.

FF: Katrina, tell us about your favorite business topics.

Katrina: I love discussing new ideas. While my main source of income right now is 1:1's I would much rather start to branch out with things like group classes, meal prep events, and even cooking classes.

FF: Why did you decide to join the Founding Females® Mastermind? 

Katrina: I've never been good at social media so I knew I wasn't going to have a lot of luck getting clients from there. I would much rather be known locally so I was looking for local networking groups and Founding Females popped up on my Facebook one day. Since my ideal client is women it seemed perfect.

FF: What else should we know about you?

Katrina: It was scary to leave my conventional job but I after having a year of freedom I will never go back. I don't care if I have to walk dogs, clean toilets, sell all my kids clothes on Facebook $1 at a time, working for myself is just too rewarding.

 

FF: Let’s get connected! Share with us where you’re spending time.

Connect with Katrina:

Website:

Katrina Howard Nutrition

Instagram

Follow Katrina Howard Nutrition on Instagram


Facebook Group: Healthy Living Resources
Join Katrina’s Facebook group

Conclusion to Katrina Howard Nutrition Business Mastermind Feature

Like many women, Katrina saw an opportunity to deliver value to women differently than how women typically consume health-related services with conventional medicine. She took the leap and has fallen in love with the flexibility and freedom of entrepreneurship.

Join the Women’s Business Mastermind

Join Katrina, Kayla Miller, Janelle Reeb, Lindsey the Ladysmith, Heidi the Joyologist, Lindsay Wineinger from Wineinger’s Country Feed and Supply and the rest of the Founding Females® family inside the Founding Females® women business mastermind.

We’re currently offering a free trial, so peek inside and see what it’s like!

P.S. Here are some of my top favorite female small business resources:

Free Downloads for Female Entrepreneurs

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About Founding Females®

The mission of Founding Females® is to help women build thriving businesses. We create safe spaces for women to share business challenges and receive peer support. 

In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females® Meet Ups.

Founding Females® was founded by small business educator, Francie Hinrichsen. She believes anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Click to learn more about working with Francie.