There’s something powerful about a woman who builds a business that actually supports her life, not the other way around.

This week, we’re introducing you to a founder who took her passion for wellness, her desire for freedom, and her commitment to her family… and turned it into a thriving, mobile business that’s redefining how people experience self-care.

From solo yoga instructor to leading a 20-person team across Chicagoland, Masha is proof that you don’t need a traditional model to build something wildly successful. You just need vision, resilience, and the willingness to keep coming back to your anchor.

Meet the woman behind Vibrant Yoga. You’re going to love her.

Meet Masha Liokumovich, founder of Vibrant Yoga

Masha is the founder of Vibrant Yoga, a mobile wellness company bringing yoga, massage therapy, and corporate wellness experiences directly to clients. With a growing team of 20 instructors and therapists, plus backend support including a project manager and account manager. Masha has built a business that prioritizes both client experience and operational excellence.

From private in-home sessions to corporate wellness programs and event activations, Vibrant Yoga makes it easier for individuals and organizations to integrate wellness into their everyday lives.

Today, Masha focuses primarily on sales and new business, continuing to expand the company’s reach across the Chicagoland area and beyond.

How Vibrant Yoga Came to Be

Vibrant Yoga was born from a desire for freedom, both professionally and personally. Masha knew she wanted to build something of her own while also being present for her children.

With a deep love for wellness and yoga, she made a strategic decision early on: instead of opening a traditional studio, she would take the business directly to the people. By creating a mobile model, she removed the barriers of location and convenience, allowing clients to experience wellness on their terms whether at home, at work, or during events.

That decision became the foundation for a scalable, service-based business designed to meet people where they are.

Who Masha Loves to Work With

Masha and her team serve a wide range of clients, but her ideal partnerships include:

HR professionals looking to bring meaningful corporate wellness programs to their teams
Individuals seeking personalized, private yoga sessions (in-home or virtual)
Event planners wanting to incorporate unique wellness elements like chair massage, yoga, or meditation

At the core, her best clients value wellness, consistency, and creating experiences that support both physical and mental well-being.

A Business Accomplishment She’s Most Proud Of

What started as Masha teaching sessions herself across Chicagoland has grown into a thriving, multi-service business.

She is especially proud of:

Building a team of 20 talented instructors and massage therapists
Hiring key backend support in 2025, including a project manager and account manager
Transitioning out of day-to-day delivery and into a leadership role focused on growth
Achieving consistent year-over-year revenue growth

This evolution reflects not just business success but also a powerful shift into true CEO leadership.

Client Transformation in Action

One standout client came to Vibrant Yoga feeling disconnected from her body and frustrated by her inability to stay consistent with self-care.

Together, they focused on simple, realistic practices she could return to even on her busiest days.

Over time, Vibrant Yoga helped the client:

Develop a consistent movement routine
Rebuild strength and calm
Deepen confidence and trust

What began as short daily practices evolved into a grounding ritual that supported her resilience, well-being, and overall quality of life, which to Masha, is true, sustainable transformation.

Masha’s Personal Growth Through Entrepreneurship

Masha describes her entrepreneurial journey as a rollercoaster and one filled with burnout, rebuilding, and rediscovery. Through it all, she continues to return to her anchor.

Like meditation, entrepreneurship has taught her to:

Come back to center when things feel chaotic
Rebuild motivation when it wanes
Embrace both the highs and the challenges

Despite the ups and downs, she wouldn’t trade it. For Masha, the freedom, creativity, and ability to design her life and business make the journey deeply worth it.

Favorite Topics to Talk Business About

Masha is especially energized by conversations around:

Finances and building a sustainable business
Sales and attracting consistent new clients
Marketing strategies that actually convert
The realities of the entrepreneurial journey
Finding accountability and staying inspired

She brings honesty and openness to these conversations, making her a valuable voice in any room.

Founding Females® Women’s Business Mastermind

We’re in open enrollment! Be part of something special by joining Masha and the strong female founder community inside the Founding Females® Mastermind.

Why She Joined the Founding Females® Mastermind

Masha joined the Founding Females® women’s mastermind with a clear intention: to build meaningful, authentic relationships with other women in business.

She values:

Community over competition
Support instead of isolation
Growth alongside like-minded women

For her, the mastermind is a space to connect, collaborate, and lift each other up while building impactful businesses.

The Vision for Vibrant Yoga

Masha’s vision is expansive and growth-focused.

She sees Vibrant Yoga:

Expanding into new markets across the U.S.
Building teams in multiple cities
Establishing a full-time internal team of at least five people to support operations
Reaching $1M+ in annual revenue

Just as importantly, she envisions maintaining the freedom and creative space to continue dreaming up new, innovative wellness experiences.

A Final Note from Masha

Masha is building Vibrant Yoga with resilience and a deep commitment to both her clients and her team.

Her journey is a reminder that success comes from staying rooted in what matters most.

If you’re looking to bring wellness into your home, workplace, or next event, or if you simply want to connect with a founder who understands the real, unfiltered journey of entrepreneurship, Masha is a valuable connection.

Connect with Masha:
Instagram: https://www.instagram.com/vibrant.yoga/
LinkedIn: https://www.linkedin.com/in/masha-vibrantyoga/

Join the Women’s Business Mastermind

Join Masha, Sylvia Correa, Chelsie Tamms, Andrea Verplaetse, Mandy-Marie Eldredge, Traci Kingdon, Paola LaManna, Taylor Leontios, Bre Henderson, Katrina Howard, Kayla Miller, Lindsey the Ladysmith, Heidi the Joyologist, Lindsay Wineinger, and the rest of the Founding Females® family inside the Founding Females® women business mastermind.

We’re currently offering a free trial, so peek inside and see what it’s like!

HECK YES, LET'S GO!

P.S. Here are some of my top favorite female small business resources:

Dream, Build, Grow Free Resource Suite - free business templates for your business plan, marketing plan, ideal client persona, financial statements, and more!
Founding Females® Community - an online female mastermind space for entrepreneurs to connect, support, and get inspired
Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business - a guided how-to handbook including everything you need to know from business idea to launch to profiting and scaling your business.

Free Downloads for Female Entrepreneurs

Free PDF Download: 25 Ways to Market Your Business (Aside from Social Media)
Free PDF Download: 33 keys to Business Success
Free PDF Download: SEO Tips for Entrepreneurs

About Founding Females®

The mission of Founding Females® is to help women build thriving businesses. We create safe spaces for women to share business challenges and receive peer support.

In addition, Founding Females® offers an online female business mastermind, a how-to guidebook for female entrepreneurs called Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, and in-person events, like an annual women’s business conference and local Founding Females® Meet Ups.

Founding Females® was founded by small business educator, Francie Hinrichsen. She believes anyone with a dream on their heart can pull up a seat to change the world through entrepreneurship. Click to learn more about working with Francie.

Mastermind Member Feature: Masha Liokumovich, Founder of Vibrant Yoga